Foundation Member – LimeLight Sports Group

LimeLight Sports Group is the parent company of a sports marketing family that unlocks the power of participation and is guided by a single vision: Creating an active world. Together

Our family consists of two companies. LimeLight Sports, the sports marketing agency and LimeLight Sports Club, the participation sports rightsholder.

LimeLight Sports, the agency, creates high-energy and unforgettable sporting campaigns for our partners and clients. Our unique Active World Intelligence model combines insight, strategy and development to create commercial impact, grow audiences and enhance brand awareness through active engagement.

LimeLight Sports Club, the rights holder, designs extraordinary mass participation experiences to engage people of all ages and abilities to join in the joy of group exercise. Our LimeLight Sports Club Platform is a one-stop shop for our favourite events, brands and content, curated for our participants with exclusive access, discounts, freebies and competitions.

LimeLight’s running event portfolio includes the ASICS London 10k, The Hackney Moves Festival, The Oxford Half Marathon and the J.P. Morgan Corporate Challenge.



Running Industry Alliance


Company Address – Running Industry Alliance, Colony Piccadilly, 5 Piccadilly Place, Aytoun St, Manchester M1 3BR

Sign up to our newsletter

Join Us