Women’s MultiSport Action Group WMAG | Running Industry Alliance

WOMEN’S MULTI-SPORT ACTION GROUP (WMAG)

Running Industry Alliance (RIA) & Triathlon Industry Alliance (TIA)

Foundation Group

Women’s MultiSport Action Group (WMAG) – a dynamic, member‑led platform created to champion women across all areas of the running and triathlon business sector. First launched at The Running Conference presented by haku in December 2024, WMAG has rapidly become a central forum for industry collaboration, empowerment and action.

WMAG exists to amplify women’s voices, unlock opportunity, and build practical pathways that support women’s progression, leadership and influence throughout the running and multi‑sport business community. Originally conceived as a support network, the group now continues as a structured working group within the RIA x Triathlon Industry Alliance (TIA) ecosystem, reflecting its growth and impact within the sector.

WMAG Core Purpose

Champion women across every part of the running and triathlon industry, elevating visibility and representation in leadership, operations, creative, commercial, tech and strategic roles.

Create a platform for collaboration, support, discussion and action where women can share insight, inspire one another, and co‑create solutions that benefit the whole multi‑sport industry.

Ensure women’s voices are represented and heard across industry conversations, best practice, product development and organisational standards.

Build connections and partnerships with like‑minded organisations, communities and leaders advancing gender equity and inclusion in sport.

WMAG Core Aims

Improve representation, opportunity and inclusion for women at every level of the running and triathlon industry with industry-wide support
Lead: All

Create clearer pathways for progression and leadership, recognising the career complexities faced by women, including support for mothers and women balancing family with professional growth
Lead: Kayleigh

Identify and remove barriers to participation and strengthen safeguarding for women across events and the industry
Lead: Sophie

Influence and help shape stronger industry standards and best practice for women’s products, services and engagement across the UK & Ireland
Lead: Mel

Criteria for Participation

WMAG is open to individuals from all member sectors across Running Industry Alliance (RIA) and Triathlon Industry Alliance (TIA) who:

Represent an RIA or TIA member organisation in good standing
Are committed to advancing women’s participation, representation and development across the multi‑sport business landscape
Apply to join the group with endorsement from their current member organisation