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About RIA


Welcome to Running Industry Alliance, an independent national trade organisation built for the UK & Ireland Running Industry

We exist to collectively assist RIA Members to drive the Running Industry forward to improve the Sport and Business of Running by:

  • VISIBILITY: Proactively making sure Running is in and at the forefront of conversations and RIA Members are visible across channels and involved in conversations.
  • AWARENESS: Showcasing RIA Members news, partnerships, recruitment needs, sponsorship opportunities and awareness of RIA Member activity through RIA channels. This includes website, newsletter, social media including open and closed LinkedIn channels, opportunities at The Running Conference, in conversations, industry podcast, networking and social events that are remote / online and live / in-person and more.
  • GROWTH: Showcasing opportunities across Alliance Partner bridges and with experts linked to other organisations that RIA is building and creating. Working collaboratively together with a connected approach and a focus on collective growth across the whole running sector and supported thread to and from sectors both in the UK & Ireland and globally.
  • CONNECTION: Connecting members together to start conversations and enhancing the narrative through a thriving positive eco-system, creating connectivity and new opportunities through RIA Membership and support.
  • INSIGHTS: Establishing the true value of the Running sector through shared insight and facts supported by an Official Insights Partner of RIA and expert channels.
  • BENEFITS: Delivering purpose-built member benefits, supporting content, facilitating access to educational topics and discussions.
  • RECRUITMENT: Creating opportunities, new channels and accessibility to sectors to retain talent in the industry whilst also nurturing new talent to assist in progressing the sectors.
  • NETWORKING: Creating a network of opportunity through RIA Membership for you, your brand and business. RIA holds the annual members-only The Running Conference, an important in person annual conference for the Running Industry to meet, learn and do business together. A mix of RIA Member networking and social events across the year that include remote (virtual) and live (in-person) to create a continual conversation and showcasing opportunity through being an RIA Member.
  • SUPPORT: Supporting RIA Members and RIA Members supporting each other, an eco-system of positive energy and a propelling forward nature has been created. As a collective RIA focus on the priority subjects that need attention, sharing knowledge, education and best practice for all to be aware of what is needed to be done for not only now and immediate but for future generations and a thriving industry.

We are NOT here to duplicate great work already being done in the Running Industry, we are here to connect and enhance whilst helping develop business relationships, networks, bridges and fast track growth opportunities for RIA Members.

We are here to showcase the Running Industry and facilitate closure of any gaps whilst creating strong bridges with experts and networks to other organisations to ensure growth, add value, best practice, finding new ways to work together and streamlining focus for the Industry through a collective member approach.

We are here to support RIA Members, the Running Industry and connecting Alliance Partnerships.

Together we are stronger
Together we will grow
Together we break down barriers
Together we are heard as an amplified voice
Together we advance the sector
Together we are Running Industry Alliance

We have created an FAQ section below to make is easy to answer any questions you may have about RIA. If there is a question that is not answered here please email membership with your question, we will add to the FAQ on a regular basis.

Frequently Asked Questions (FAQ)

What is Running Industry Alliance (RIA)?

Running Industry Alliance (RIA) is an independent national trade organisation built for the UK & Ireland Running Industry. Running Industry Alliance exists to collectively assist RIA Members to drive the Running Industry forward to improve the Sport and Business of Running, supporting RIA Members and RIA Alliance Members.

Get in touch to discuss your business being involved with RIA and supporting the industry together, head to the membership tab to contact RIA today

What does RIA do?

RIA helps to bring together various sectors of the Running Industry into a connected and continual conversation to galvanise, energise and align the Running Industry creating an amplified voice, driving focus and purpose through a thriving community and eco-system. RIA provides its members with purpose-built benefits, Industry connectivity along with the annual The Running Conference #TRC for its members and the Running Industry to meet in person and more!

Get in touch to discuss your business being involved with RIA and supporting the industry together, head to the membership tab to contact RIA today

What is RIA structure?

RIA Overview Structure:

  • A focus on a UK & Ireland approach
  • Based on a 12 month RIA Member membership
  • RIA Members can join at any time and the 12 months commence from acceptance of membership application form and issue of the RIA membership invoice
  • RIA hold the annual “The Running Conference” (TRC) for all RIA members to access, full RIA membership includes one ticket to attend TRC each year
  • The Alliance Board is an integral part of RIA, a collective hundreds of years Running and Sport experience between all Alliance Board Members, face to face meeting held at #TRC22
  • Alliance Partners, we have announced some of the strategic and purpose-driven RIA partnerships confirmed and agreed so far. These are best described as bridges in and out of the UK & Ireland, built together to help support RIA Members and further advancement of the industry opportunities
  • RIA Experts will be attending TRC23 and there will be an opportunity to meet online also
  • Focussed networks will take place from 2023 onwards
  • #RunItForward Initiative is available for members to gift membership to new members, please contact one of the RIA Team to discuss this further
  • “RIA Online Members Social” are for all RIA Members to access, built for RIA member-to-member meet and interaction opportunity
  • “RIA Satellite Meet Ups” are options for RIA Members to attend, where RIA has created an invite opportunity for RIA Members which are often unique and purposeful for RIA Members taking place at sold out events, launches or gatherings that would have useful connections for RIA Members. They are also another opportunity to meet face to face throughout the year together to support, connect, collaborate and do business together
  • Running Industry Alliance Podcast is a merger with the Running Industry Podcast 
  • RIA actively supports the Running Retail Audit

Get in touch, join Running Industry Alliance and become a member today to support yourself, your business and the Running Industry (B2B).

What does RIA offer?

RIA offers its Members to be part of an independent trade organisation for the UK & Ireland Running Industry. RIA provides many Members benefits which include purpose-built benefits, Industry connectivity, collaboration, support and conversation inclusion, along with access to the annual The Running Conference.

Get in touch to discuss your business being involved with RIA and supporting the industry together, head to the membership tab to contact RIA today

Who is RIA built for?

Running Industry Alliance members range from all levels of brands and retailers to independent companies, services and specialists working in the Running Industry

  • RIA membership reflects the wide diversity of the Running Industry business collective in the UK & Ireland
  • RIA is also the connecting bridge for the Running Industry business collective wanting to work with RIA Members in the UK & Ireland. We have many Members from the USA join us for example to engage with UK & Ireland Members
  • RIA is for existing, established and new brands and / or services entering / for the Running Industry
  • RIA drives connectivity whilst sharing Running Industry opportunities within the group eco-system, climate and economy to work together to amplify and continue the drive forward the industry as a whole
  • Creating new opportunities that have not been seen as possible before or too time-consuming, RIA does the heavy lifting, filtering information into bite-sizes pieces and showcasing members
  • RIA drives conversations that need to be had, whether highlighting by topics, championing vision as a collective, utilising expertise with the group to share best practice, connecting together to be the drivers of change and support the future of running industry as an alliance
  • RIA believes in building not dividing, a new way to unite, meet, discuss, work together through an alliance network with a supported structure and experienced RIA Team
  • RIA comprises of sector opportunities for Retailers, Brands, Distributors, Events and Event Organisers, Charities, Buying Groups, Communities, Businesses and Services for the Sector, NGB’s, NGO’s and Trade Membership Bodies (across sectors with Running connectivity), Expos, Shows, Conferences and Awards, Press and Media (print and online), Business and Service Providers for the sector and more, all connected through the Running Industry and Alliance and a continual thread of Running

Get in touch to discuss your business being involved with RIA and supporting the industry together, head to the membership tab to contact RIA today

RIA Member benefits?

There are a wide variety of member benefits for being part of RIA, top line benefit headlines include:

  • 12 month access to the Running Industry Alliance as a member, from the point your membership application is accepted and invoice process is completed
  • Members logo, url link and about featured on the RIA website in the members section with additional benefits
  • Being part of a collective Alliance that is dedicated to and for the Running Industry, built for purpose and across ten defined verticals of the industry, inclusive for everyone with a focus and connection to running (B2B)
  • Members are open to discuss their next 12 month focusses with one the RIA Team so that additional opportunities can be discussed together
  • Monthly running related business news submission, that will be featured across RIA channels
  • Member content promotion that can include:
    • Launches and or industry celebrations
    • RIA Member satellite meet ups to support fellow members (live)
    • Sponsorship call out / availability
    • Volunteering opportunities
    • Recruitment sharing within and for the Industry
    • Member to Member offers
    • Fast connection to fellow Members (if both parties agree to be introduced)
  • Access to the new Running Industry Alliance podcast, covering essential news and happenings in the Industry – recording live at TRC22
  • Opportunities to feature Member content that is an insightful, case study or inspiring content for the Member community via Member News
  • Zoom “RIA Member Social Sessions” that are a mix of general Running Industry information, specific sector information and education, member and partner sessions
  • Education, built for RIA members from feedback
  • Insights shared in the “safe space” environment from across verticals, proving invaluable member to member information 
  • Helping our Members to achieve their goals and add value by supporting business related content, supplied by Members to RIA
  • Special rates for member only services that will be released monthly in RIA Member exclusive newsletter
  • Exclusive access to RIA created member services with partners, built for purpose and to benefit RIA members and the Running Industry
  • Additional benefits will be added and released across the 12 months membership and curated from member feedback
  • Your annual membership includes access to the member only annual in person meet up, “The Running Conference” with one person access included in RIA Membership
  • 2023 Membership is £850 (plus VAT) for 12 months membership which includes one person access to The Running Conference 2023 #TRC23

Additional benefits are available for at The Running Conference – Built for RIA Members, THE Running Industry B2B must attend annual event!

Get in touch to discuss your business being involved with RIA and supporting the industry together, head to the membership tab to contact RIA today

What is The Running Conference?

The Running Conference is built for all Running Industry Alliance Members and features Running Industry specific curated content. It is a not-for-profit Conference and Members of the Running Industry Alliance have a one person access pass to the conference included in their annual Membership (full RIA Membership). You must be a Member of the Running Industry Alliance to be able to attend this annual event.

All announced information is on the CONFERENCE page.

This is an absolute must-attend event for anyone in the Running Industry and sector (B2B)

If you are not a RIA Member please visit the RIA Membership to apply today.

Membership price and options

Pricing for 2023 Running Industry Alliance (RIA) Membership | Full and Part Options 

> RIA Membership is not-for-profit
> RIA Membership starts from acceptance of application and invoice raising and continues for 12 months from that point onwards and is renewed on an annual basis
> RIA Membership invoices can be paid by BACS, direct debit, credit card, Apple Pay, and Google Pay payments online. All payments are plus VAT
> RIA Membership must be applied for and approved by RIA. Application form is on the membership page

2023 RIA Member Option FULL

 > £850 (plus VAT) for FULL RIA Membership (12 months), which includes access for one person from your business to The Running Conference 2023

> Offer of 1 additional ticket for The Running Conference 2023 at £375 plus VAT subject to availability

> First option to renew your membership and membership level in 2024 for another 12 months at the 2023 price (if membership continues without a break)

2023 RIA Member Option PART

> Option to take 12 month PART RIA Membership at £545 plus VAT which has no ticket access to The Running Conference 2023

> First option to renew your membership and membership level in 2024 for another 12 months at the 2023 price (if membership continues without a break)

Running Industry Alliance


Company Address – Running Industry Alliance, Colony Piccadilly, 5 Piccadilly Place, Aytoun St, Manchester M1 3BR

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