The Running Conference

11th to 13th December 2022 held at Loughborough University


The first “The Running Conference” #TRC22 organised by the Running Industry Alliance (RIA) will take place at Loughborough University in Leicestershire.

The “number one university for sport” has a reputation for sporting excellence encompassing performance, facilities, expertise, and collaborations, with some of its landmark settings around campus the ideal venue for The Running Conference #TRC22.

The attendance for the members-only “The Running Conference” is capped for 2022 at a maximum of 280 attendees.

RIA Members from the running industry’s different sectors, including brands, retailers, distributors, events, media, communities, charities, service providers, NGB’s and more will be in attendance.

“Impactful Collaborations” is the conference’s topic with a focus around connecting, supporting, educating, sharing, amplifying, networking and growing

“The Running Conference” features purposeful, educational and insightful panel discussions, outdoor activities, industry celebrations, and networking opportunities in addition to focused, instructive, and informative conference programmes. This much-anticipated event in the running industry calendar will become an annual gathering uniting the various sectors of the running industry (B2B / B2B2C), and nurturing the development of meaningful business relationships and collaborations.


The top line schedule is released and any remaining #TRC22 tickets will be made accessible to RIA members. Anyone interested in joining RIA now and attending “The Running Conference” #TRC22 can find more information on RIA membership.

“The Running Conference Sessions” x 8 context is detailed below, with speakers, insight sessions, RIA experts and panel discussions released shortly.


What is The Running Conference by Running Industry Alliance (RIA)?

The Running Conference, which offers tailored content specifically for the running industry, is designed and built for RIA Members as an annual gathering and essential in-person meet up.

Members of the Running Industry Alliance receive admission to The Running Conference for one person as part of their annual RIA Membership (full).

This annual event is only open to members of Running Industry Alliance. Please visit RIA membership to join today if you are not already a member.

The RIA 2022 conference will be held at Loughborough University from 11th to 13th December 2022.

Who will be attending The Running Conference?

Members of RIA will be attending, you can view live RIA Members here. We are in the process of onboarding many new Members who will be visible as RIA Member and supporting RIA soon.

This is a B2B conference for RIA Members.

Age Limit

The Running Conference and accommodation is only available to attendees aged 18 years of age and over.

What to Wear

Smart casual attire, we have been asked if brand / branded polo, t-shirt or sweatshirt along with jeans / trousers and trainers can be worn and the answer is YES .. in the evening the smart casual theme continues. Anyone Is welcome to wear what they feel comfortable in as long as smart casual.

DO bring your running, fitness and / or yoga kit and trainers with you for the various activations.



  • Afternoon (PM) arrival and start of #TRC22 OPENING
  • 3pm onwards: Hotel Check in – details TBC to all RIA Members attending #TRC22
  • 3pm to 4pm: On track experience session (limited numbers) hosted by On Running
  • 5pm: Attendee arrival and opening of the Pop Up Discovery Spaces (PUDS)
  • To be attended by all RIA Members, Alliance Partners and hosted by Running Industry Alliance (RIA)
  • 5.30pm to 6.30pm: Welcome to #TRC22: The Running Sessions Intro / Here & Now
  • 6.30pm: Networking evening and dinner hosted by Howden
  • 7pm to 9pm: Dinner served
  • 11pm: Evening closes and depart to accommodation


  • 6.30am to 7.15am: “Running on Endorphins” hosted by Saucony (limited numbers)
  • From 7am: Visit the Pop Up Discovery Spaces (PUDS)
  • 7.30am to 8.30am: Networking breakfast hosted by Running Industry Alliance
  • 9am to 10.30am: The Running Conference Sessions 1 / Future & Awareness
  • 10.30 to 11am: Tea / Coffee Break & visit the Pop Up Discovery Spaces (PUDS)
  • 11am to 12.30pm: The Running Conference Sessions 2 / Health & Wellbeing
  • 12.30pm to 1.30pm: Networking Lunch hosted by ASICS
  • 1.30pm to 2.30pm: The Running Conference Sessions 3 / Emerging & Breakthrough
  • 2.30pm to 3.30pm: The Running Conference Sessions 4 / Markets, Landscape & Sector Galvanising
  • 3.30pm: Head to the Indoor Track – all attendees welcome for networking activity session
  • 4pm to 5pm: “Sound Mind, Sound Body, Movement for Mind” on the Indoor Running Track (for all attendees) hosted by ASICS
  • 5pm: Get ready for running industry evening dinner, networking, fundraiser and celebrations
  • 5.30pm: Visit the Pop Up Discovery Spaces (PUDS) – open all evening
  • 6pm to 7pm: Welcome drinks and start of “Running Celebration Evening: In honour of Dr Ron Hill, MBE, Memory Lane Evening” with “Best of British” food, evening hosted by Ronhill
  • 7pm to 9pm: Dinner served
  • 11pm: Evening closes and depart to accommodation


  • 6.30 to 7.15am: Morning Run
  • 7am: Opening of the Pop Up Discovery Spaces (PUDS)
  • 7.30am to 8.30am: Networking breakfast hosted by Running Industry Alliance
  • 9am to 10.30am: The Running Conference Sessions 5 / Data, Insights & Interpretation
  • 10.30 to 11am: Tea / Coffee Break & visit the Pop Up Discovery Spaces (PUDS)
  • 11am to 12.30pm: The Running Conference Sessions 6 / Audience & Understanding
  • 12.30pm to 1.30pm: Networking Lunch hosted by Running Industry Alliance
  • 1.30pm to 3.30pm: The Running Conference Sessions 7 / Technology & Sector Application
  • 3.30pm to 4pm: Tea / Coffee Break & last chance to visit the Pop Up Discovery Spaces (PUDS) – PUDS close at 4pm
  • 4pm to 5.15pm: The Running Conference Sessions 8 / Campaigns, Network & Alliances
  • 5.15pm to 5.30pm: Session Close: Looking Ahead, Aligned & Ready
  • 5.30pm: RIA AAA Time (Action All Areas) with RIA Co-Leads and Team in the auditorium for any follow up meets, questions, feedback or private one to one chats with the team – RIA are here for you! Discussions about #TRC23
  • 5.30pm to 6.15pm: “The Reflection Run” the annual Post #TRC “Rundown” Run, Walk and Talk hosted for #TRC22 by Presca
  • 6.30pm: All depart, #TRC22 is closed

Throughout #TRC22 

    • “Myth Busting” sessions throughout the day with shared insights to be “proven” or “busted” hosted by RIA, Sports Marketing Surveys (SMS) & LimeLight Sports Club
    • Running Industry Alliance Podcast Recorded live from The Running Conference throughout #TRC22
    • RIA Videographer and Photographers, interviews and photography opportunities throughout #TRC22

The Running Conference Sessions 2022
Content built and market insights gathered and shared for Running Industry RIA Members x 8 sessions with intro and close

Sunday 11th December:
Sessions Intro: Here & Now

Monday 12th December:
Session 1: Future & Awareness
Session 2: Health & Wellbeing
Session 3: Emerging & Breakthrough
Session 4: Markets, Landscape & Sector Galvanising

Tuesday 13th December:
Session 5: Data, Insights & Interpretation
Session 6: Audience & Understanding
Session 7: Technology & Sector Application
Session 8: Campaigns, Network & Alliances
Session Close: Looking Ahead, Aligned & Ready

If you want to ask any questions about The Running Conference 2022 #TRC22 please email HERE

Sponsorship, Partner and Supporter Options for #TRC22 

There are some additional opportunities for sponsorship, hosting and pop up discovery spaces (PUDS) for #TRC22 with the new dates and change in location on site at the campus.
> Do get in touch as soon as possible with Rebecca for further information.

“***Thank you for supporting Running Industry Alliance and The Running Conference 2022, this would not be happening without RIA Members support”***


Destination Sport Experiences is the “Official Accommodation Partner” of The Running Conference 2022 in Loughborough

Onsite #TRC22 Accommodation UPDATE: 

We are working together with Destination Sport Experiences to announce accommodation options for the new conference date asap and aiming to be able to communicate details by the 7th October, this will include existing bookings updates and a link to availability for new bookings on site.


Loughborough is at the heart of England in the northern most part of the county of Leicestershire and being centrally placed it is well served by road, rail and air.

Main line road and rail networks link Loughborough directly with the rest of the country and the town itself is served by excellent bus services.

Loughborough University is less than two miles away from junction 23 of the M1 motorway.

London is one-and-a-half hours away by train, Birmingham one hour and Manchester and Leeds around two hours. There are regular scheduled flights from UK, European and international destinations to East Midlands Airport, only 7 miles away.

By Coach or Bus

Coach and bus services to and from other parts of Leicestershire and the UK operate from the centre of Loughborough. Travel by National Express or regional bus services to Loughborough then connect with local bus town services to the Loughborough University campus.

By Rail

Regular Intercity services operate between Loughborough and other main line towns – including daily trains to and from London St Pancras International, 90 minutes away.

Loughborough’s railway station is just ten minutes away from the campus.  There is a regular bus service which operates between campus and the station every ten minutes during term time.

Taxis are normally available to/from the station and the journey should cost around £5 – £6 (advisory).

By Air

East Midlands Airport is only 7 miles away and offers both domestic and international flights. Birmingham International Airport is around an hour away from campus by car.

By Car

Loughborough’s nearest motorway link is the M1; the campus is just two miles from Junction 23. The university is clearly signed on all the other main approach roads to Loughborough.

Parking on site is FREE and included in all accommodation bookings for The Running Conference 2022.

RIA Members:

All Members of Running Industry Alliance are eligible to attend The Running Conference as part of their RIA Membership. An access pass is included in your annual RIA Membership fee (full). A link to register for The Running Conference will be sent to all RIA Members prior to the event along with further location details and any additional information needed for attendees of #TRC22.

If you are not currently a Member of Running Industry Alliance (RIA) and would like to attend The Running Conference (TRC22), please apply to join as a Member or email the team for further information before the event on the 11th to 13th December.

NOTE: Attendance to #TRC22 is subject to availability and there is an option to attend #TRC23 if you are unable to attend #TRC22.





Running Industry Alliance


Company Address – Running Industry Alliance, Colony Piccadilly, 5 Piccadilly Place, Aytoun St, Manchester M1 3BR

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