Introducing Vikki McGill: The Newest Member of the Brandwave Team 

Boasting a couple of decades worth of experience in media relations, sports marketing, and event management, as well as an impressive track record in all things PR, we’re beyond excited to welcome our new PR Director, Vikki, to the team!

As a dynamic PR and communications specialist, Vikki has carved out a fantastic reputation in the sports, fitness, outdoor, and lifestyle sectors. Her career has been defined by leading high-impact campaigns and securing outstanding earned media coverage for globally recognised brands such as On, Thule, Sealskinz, Canyon, Saint Lucia Tourist Board and Qantas.

Beyond her professional achievements, Vikki embodies the active lifestyle she champions. Whether running with her crazy Cavapoo, or taking a refreshing outdoor swim, she is always on the move. Her passion for sports and fitness extends to her role as a qualified pre-school gymnastics and swimming coach, inspiring the next generation to embrace movement and to live active lifestyles.

What’s next you ask? Right out of the blocks, Vikki dives straight into the Fitness and Wellness trends to look out for in 2025!

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Check out the Brandwave RIA Member profile here  .