ARION Announces Investment Round Closure

ARION has announced the successful closing of their latest multi-million investment round for the deep tech parent company ATOGEAR. The funds will be utilised to further develop their proprietary technology platform that is decoding human movement around the world.

A UK-based investment firm led the round together with Dutch deep tech VC fund and existing shareholder, Innovation Industries, representing a significant investment for the ARION brand. On- going interest from potential investors means further contributions to the round continue to be collected ahead of a second closing planned for the end of August 2023.

Based on cutting-edge movement science and proven technology, ARION develops innovations to capture and decode human movement data driving value across every level of the sports and health sectors.

Commenting on the successful funding round, Markus Hupach (CEO) expressed ATOGEAR’s gratitude to investors and stated:

“This investment represents a key moment in our journey, not just allowing us to accelerate our existing innovations but also providing exciting opportunities to move into new markets and introduce new solutions for professional athletes. The funds raised will enable us to accelerate our growth and continue the development of our innovative technology. We are grateful for the support and confidence demonstrated by our investors, and we look forward to working closely with them to achieve our shared vision.

We remain committed to building a strong and sustainable business that delivers long-term value to our customers, employees, and investors.”

The newly secured capital will enable ARION to accelerate the development and commercialization of its cutting-edge sports tech solutions, paving the way for transformative advancements in the sports tech and health sectors. With this investment, ARION aims to consolidate its position as a key player in the deep tech landscape, further enhancing its ability to address critical challenges and driving innovation in the sports and health industries.

Existing shareholder Innovation Industries commented:

“We joined ATOGEAR four years ago and continue to be amazed by their technology. We are happy to continue to support the team and look forward to the next phase of growth.” – Harm de Vries, General Partner, Innovation Industries.

ATOGEAR aims to achieve significant milestones and create value for all stakeholders in the coming 12 months to further bolster recently reported traction through new customer acquisitions of major industry players from retail, brands and professional sport.

Due to a high level of interest in the round, the company and shareholders have agreed a second closing planned for the end of August 2023. Any investors interested in joining the round can reach out to ATOGEAR directly.


Check out the ARION RIA Foundation Member profile here  .