Craft: Our first Training Camp for the Craft Elite Run Team

This week our Craft Elite Run Team is doing their first Training Camp together, on Madeira. This is the first time we have the whole team gathered to meet IRL. (Except David Laney, who unfortunately couldn’t make it)

What a great, fun, kind, crazy, smart, strong, impressive, all-over-the-place, group of people this is. Every single one is genuinely warm-hearted and has indescribably much personality.

Abel Recknold has done an amazing job coordinating all this, so shout out and big thank you to Abel.

On site the team received their new specially designed race kit. It is spot on! They looked amazing when they wore it on their first run together. They also got the chance to try both new clothes and footwear. After 100 meters the shoes were very promising, looking forward to hearing the reviews after 100 miles plus. They will have a shoe Q&A session to deep dive into footwear details.

The other day we took a group of athletes to the running tracks for a photoshoot for the upcoming Hypervent 2 campaign (launching S/S24). Yesterday we had a photoshoot on the mountains above the clouds for the S/S24 trail collection. But we do not only shoot for the big campaigns. We are constantly collecting content, primarily for SoMe but generally very useful content in all aspects.

We also brought a film crew (consisting of two outstanding brothers, same guys shooting the Rivs documentary) and took the opportunity to film and interview the team. Stay tuned to hear more of this, I will keep you updated.

Productive days I may say. There is a set schedule by the hour, each day, to get as much out of these days as possible. Both training wise but also content/campaign/film/photo -producing.

At this time of writing the team is exploring the beautiful and steep (very steep) trails around Madeira. There’s a lot of training, sweating, climbing, exploring going on right now and above all new friendships are being found. And all of this is being caught on film and photo, so we can share and inspire others.

With love from Craft.
@craftsportswear #crafteliterunteam

Photo: @miguelrua