GiveWheel blog: RIA & TIA Members partner with GiveWheel and invest in charitable fundraising

RIA members, including Good Running Events, North v South, and Challenge for Change, are partnering with GiveWheel to enhance charitable fundraising and create meaningful event experiences.

We’re seeing a surge in running participation right now. Across the endurance sector, a couple of things stand out:

• Younger people are choosing experiences and real-world connection, and running is increasingly where they’re finding it. Bucket-list events, group runs, clubs and crews — these are becoming genuine social occasions.
• Health, wellbeing and longevity have shifted from nice to have to a core priority.

And from that simplicity comes something powerful: shared experiences, connection, belonging. What’s emerging isn’t a fad. It’s a structural rebalancing of how people want to spend their time, connect with others, and look after themselves.

For organisers, this shift is changing what participants expect from events. People don’t just want a race — they want an experience, community, and impact. Fundraising is increasingly a central part of that experience.

For event organisers, investing in social impact is no longer an afterthought, but a core part of operations. London Marathon Group is a leading example of this approach. Record charity fundraising, continuous impact reporting, and a sustainability programme embedded across operations show how the “events → impact → reinvest” cycle works when it’s structural. The events create the experience, the experience drives fundraising, and the fundraising generates social impact — strengthening the community and the event itself.

That’s why RIA members Good Running Events, North v South, and Challenge for Change have joined a growing number of organisers choosing to invest in the fundraising experience by partnering with GiveWheel, the UK’s most innovative fundraising platform. They join events including Run Norwich, Public Sector Challenge, The 24 Hour Run Against Homelessness, and others who are using GiveWheel’s tools to make fundraising more social, flexible, and engaging.

With features such as sector-leading multi-charity fundraising, GiveReel, and DonorLed, GiveWheel puts the emphasis on community building as much as fundraising totals, giving organisers new ways to connect participants, charities, and supporters around shared causes.

As running participation continues to grow, expectations are rising with it. People want events that feel meaningful, foster belonging, and allow them to make a difference.

For RIA and TIA members investing in better fundraising experiences, the message is clear: the future of mass-participation events isn’t just about how many people show up — it’s about the impact they create together.

Check out the GiveWheel RIA Member profile here  .