After several years of close collaboration, TRACX and Golazo announce an official partnership. Over the years, TRACX has supported multiple editions of recurring Golazo events. What began with events such as the NN CPC Loop Den Haag and the ASML Eindhoven Marathon, has grown into a collaboration across their leading running events.

From now on, TRACX powers the full Golazo portfolio of major events across the Netherlands and Belgium, including the NN Marathon Rotterdam, ASML Eindhoven Marathon, NN CPC Loop Den Haag, TREK Antwerp Marathon, Leuven Marathon and the Brussels Airport Marathon & Half Marathon.

The recent NN Marathon Rotterdam marked a key milestone in this journey, showcasing the scale and impact of the partnership in action.

Looking back at Rotterdam

Following a highly successful edition of the NN Marathon Rotterdam, the strength of the collaboration was clearly demonstrated. There were almost 250,000 active app users and 176,000 cheer messages sent around the event, combined with strong engagement across multiple other events that weekend. As a result, runners and supporters were more connected than ever, enhancing the experience for both participants and fans far beyond the course. As Romec van de Vin, content marketing specialist at Golazo, puts it: “Together with TRACX, we launched the new NN Rotterdam Marathon app, which has already received a great deal of positive feedback.”

A shared vision for continuous improvement

At the core of this partnership is a shared ambition: to continuously improve the event experience for both participants and fans. By combining event expertise with technology, TRACX and Golazo deliver stronger connections, deeper engagement and lasting impact for both participants and fans.

“The bar for events is higher than ever. It’s no longer just about the race, but about the complete experience around it. Together with Golazo, we’re continuously pushing to improve that experience, making every event more engaging, more connected and more memorable for both participants and fans.”

 — Niels Schut, CEO TRACX

Team TRACX is proud to build on this strong collaboration and looks forward to enhancing the event experience for both participants and fans.

Check out the TRACX RIA Member profile here  .

Check out the Golazo RIA Member profile here  .