Foundation Member – Runderwear

The Runderwear™ story began as a solution to a problem that is the bane of many runners lives – chafing.

Runderwear™ founders, Jamie and Richard met at Loughborough University when they were put in the same corridor in Halls of Residence and instantly became friends. Both shared an incredible enthusiasm for sport.  Richard was a track and cross-country runner, joining Charnwood Athletic Club at 13 years old – whilst Jamie played most sports, particularly football.

After university Jamie trained and completed Ironman UK and decided to do the New York Marathon. Whilst there, he realised that whilst he had great technical outer clothing, he was wearing his usual underwear which was chafing. Jamie searched the New York Marathon expo for some performance underwear, but all he could find was a pair of large Women’s Hot Pants! Not ideal!

On Jamie’s return to the UK, he and Richard started to look for good running underwear; they tried a few brands, but nothing was right, so they decided to make their own and Runderwear™ was born!

Fast forward to winning ‘Best Underwear & Socks Brand’ at the 2018, 2019 and 2020 UK Running Awards and the Runderwear™ range has grown to include different styles of performance underwear, award-winning running bras, blister preventing socks and seamless Base Layers.

As the Runderwear™ product range and brand expands, they remain focused on creating the ultimate chafe-free comfort for runners.

Running Industry Alliance


Company Address – Running Industry Alliance, Colony Piccadilly, 5 Piccadilly Place, Aytoun St, Manchester M1 3BR

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