RaceNation and Runna Expand Partnership to Offer Integrated Training Plans During Event Registration

RaceNation and Runna have expanded their partnership with an integration that enables participants to register for an event and secure a personalised training plan in one step. This partnership will redefine event registration as a single digital touchpoint that gets them to both the start and finish line.

Entrants who register for events via RaceNation already benefit from handling every aspect of their event — from fundraising to nearby accommodation — in one seamless, mobile-first flow. This integration with Runna takes that experience further. With a single tap, participants gain immediate access to training plans intelligently scaled to how many weeks out from the event they register.

Runna, the world’s leading coaching app for runners, providing personalised training plans crafted by expert coaches. Plans are tailored to each runner’s distance, date and goals — from target finish times to weekly availability. Plans can be synced with wearables, treadmills and even digital calendars.. Participants also benefit from guided audio coaching and access to strength, conditioning, mobility and nutrition support.

For organisers, this integration represents more than just a new revenue opportunity. By embedding bespoke training plans directly into the event experience, the integration automates a streamlined partnership that elevates their offering and unlocks additional revenue.

This integration delivers a valuable industry partnership at scale, saving organisers significant time and effort while elevating the value of their event experience. It reflects the shared commitment of RaceNation and Runna to redefine how participants enter and prepare for events, while creating lasting value for the mass participation industry. Together, they are giving organisers new ways to engage and retain entrants, and giving participants the structure, confidence and motivation to get to the start line, cross the finish, and set their sights on the next challenge — inspiring the continued growth of mass participation events.

Will Golder, CEO, RaceNation, said: “Continuing our mission to create more value for both organisers and participants, this integration is the next step in evolving event registration into a seamless, all-in-one experience that supports every stage of preparation – and in doing so, delivers lasting benefits for the wider mass participation industry.

Together with Runna, we’re redefining what it means to enter an event – participants aren’t just securing their place at the start line, they’re securing their place at the finish line too.”

Ben Parker, Co-founder & Head Coach, Runna said:  “As more and more runners take part in races, this partnership has come at an incredibly exciting time. Together, we can make training for a running event more seamless and accessible, empowering runners with all the tools they need to step up to their next running challenge.”

Check out the RaceNation SportsGiving RIA Foundation Member profile here  . 

Check out the Runna RIA Foundation Member profile here  .