Foundation Member – Easol

Easol is the first of its kind all-in-one ‘experience commerce’ platform built to support experience businesses globally, across all sectors including festivals, mass participation sports, wellness retreats, food and drink, and adventure trips. With Easol, experience businesses have complete control to drive more direct sales, retain more revenue, own their data and run their business on their terms.

The platform was launched by former festival founders, Lisa and Ben Simpson in 2017, after the husband and wife team endured challenges and frustrations first hand while setting up and growing their own experience business. This included Rise – Europe’s biggest snowsports and music festival – and Beyond Adventures – a series of adventure travel experiences in remote locations such as the Sahara desert and the Swedish Archipelago.

In the last four years, Easol has acquired an impressive customer base of festivals and experience businesses in over 133 countries, with businesses including Wanderlust, Meadows in the Mountains, Untravelled Paths, Otherlands, Envision Festival, Illfest and LeBlanq now using Easol to manage and grow their experience business.

The company raised $25M Series A from Tiger Global with participation from existing investors Notion Capital, Y Combinator, Foundation Capital, Slow Ventures and FMZ Ventures led by Micheal Zeisser, the former Chairman of US investments at Alibaba. Easol’s mission is to be the first experience commerce platform that puts the technology, the ownership and the possibilities in the hands of the experience creator.

Running Industry Alliance


Company Address – Running Industry Alliance, Colony Piccadilly, 5 Piccadilly Place, Aytoun St, Manchester M1 3BR

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