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Meet Eastnole: For Runners Who Spend More Time on Strava Than Stretching

Meet Eastnole: For Runners Who Spend More Time on Strava Than Stretching

by Running Industry Alliance | Apr 17, 2026 | member news

Meet Eastnole: For Runners Who Spend More Time on Strava Than Stretching Eastnole started as a problem that wouldn’t go away. Founder Gary Watts spent nearly 20 years dealing with chronic back pain, trying everything from physio to off-the-shelf recovery tools, but...
TRACX and Golazo partner to enhance the event experience across their running events

TRACX and Golazo partner to enhance the event experience across their running events

by Running Industry Alliance | Apr 17, 2026 | member news

TRACX and Golazo partner to enhance the event experience across their biggest running events After several years of close collaboration, TRACX and Golazo announce an official partnership. Over the years, TRACX has supported multiple editions of recurring Golazo...
Dame Kelly Holmes Trust: Challenge yourself in 2026!

Dame Kelly Holmes Trust: Challenge yourself in 2026!

by Running Industry Alliance | Apr 16, 2026 | member news

Challenge yourself in 2026 and raise money for Dame Kelly Holmes Trust! Dame Kelly Holmes Trust have shared some exciting news about the Trust’s 2026 Fundraising Challenges:  Help Dame Kelly Holmes Trust to continue supporting 1,000 young people a year, putting a...
World of Triathlon LIVE Celebrates a Highly Successful Debut Edition

World of Triathlon LIVE Celebrates a Highly Successful Debut Edition

by Running Industry Alliance | Apr 15, 2026 | member news

World of Triathlon LIVE Celebrates a Highly Successful Debut Edition London, 28th & 29th March, the inaugural edition of World of Triathlon LIVE, powered by TriDot has been hailed a resounding success, welcoming an impressive 5,079 visitors across two...
TRACX Sponsorship Report: How Leading Events Turn Sponsorship Into a Revenue Engine

TRACX Sponsorship Report: How Leading Events Turn Sponsorship Into a Revenue Engine

by Running Industry Alliance | Apr 14, 2026 | member news

  TRACX Sponsorship Report: Your Sponsors Are No Longer Paying for Logos. Here’s What They Want Instead. How Leading Events Turn Sponsorship Into a Revenue Engine. Your sponsors are asking harder questions. Not “where will our logo appear?”, but...
PUMA TO BE LONDON’S ENERGY SOURCE OVER MARATHON WEEKEND

PUMA TO BE LONDON’S ENERGY SOURCE OVER MARATHON WEEKEND

by Running Industry Alliance | Apr 14, 2026 | member news

PUMA TO BE LONDON’S ENERGY SOURCE OVER MARATHON WEEKEND PUMA has revealed a bold, high-energy schedule of activity in London ahead of marathon weekend. The brand establishes itself as London’s Energy Source and celebrates your journey to the start line. Open from...
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