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ASICS accelerates performance with full-funnel London Marathon campaign at Runners Need

ASICS accelerates performance with full-funnel London Marathon campaign at Runners Need

by Running Industry Alliance | Jun 10, 2026 | member news

Runners Need: ASICS accelerates performance with full-funnel London Marathon campaign at Runners Need Capitalising on the cultural moment of the 2026 London Marathon, ASICS partnered with UK retailer Runners Need (part of the Cotswold Outdoor Group) to deliver a...
SE Medical announces collaboration with SportsShoes.com

SE Medical announces collaboration with SportsShoes.com

by Running Industry Alliance | Jun 9, 2026 | member news

SE Medical announces collaboration with SportsShoes.com supporting Running Events Across the UK SE Medical is pleased to be working alongside SportsShoes.com to provide medical cover at running events across the UK. The partnership sees SE Medical supporting a range...
Manchester Half: ASICS secures title partnership for Manchester Half

Manchester Half: ASICS secures title partnership for Manchester Half

by Running Industry Alliance | Jun 9, 2026 | member news

ASICS secures title partnership for Manchester Half ASICS has been confirmed as the new title partner of the Manchester Half. The announcement comes as the event experiences growth, with 32,000 runners reportedly set to take part this October. Organised by A.S.O. UK,...
haku article: Build More Profitable Events, Not Just Bigger Ones

haku article: Build More Profitable Events, Not Just Bigger Ones

by Running Industry Alliance | Jun 8, 2026 | member news

haku article: Build More Profitable Events, Not Just Bigger Ones By Philip Enders Arden, Content Marketing Manager at haku  Size matters in endurance events, but not as much as skill and clean operations. The goal of your race and event strategy can’t just be to...
Magic Race Swag: How Summer Race Conditions Amplify Sweat-Activated Shirt Experiences

Magic Race Swag: How Summer Race Conditions Amplify Sweat-Activated Shirt Experiences

by Running Industry Alliance | Jun 5, 2026 | member news

Magic Race Swag Blog: How Summer Race Conditions Amplify Sweat-Activated Shirt Experiences   Sweat-activated shirts can work across a wide range of race events. Participants may experience the effect during a spring half marathon, a fall trail race, or even a...
ASICS: The new NOVABLAST™ 6 shoe is here: delivering more energy for body & mind

ASICS: The new NOVABLAST™ 6 shoe is here: delivering more energy for body & mind

by Running Industry Alliance | Jun 4, 2026 | member news

The new NOVABLAST™ 6 shoe is here: delivering more energy for body & mind ASICS is excited to unveil the NOVABLAST™ 6 shoe, the next evolution of its much-loved running franchise, celebrated for its lightweight construction, responsive cushioning and energized...
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Recent Posts

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  • ABBOTTWMM: SANLAM CAPE TOWN MARATHON BECOMES EIGHTH ABBOTT WORLD MARATHON MAJOR RACE
  • Mizuno Launches Neo Vista 3 – a versatile everyday running shoe built with a bouncy & stable ride

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