Allan Pattison | Memberships & Partnerships 

I am proud to have been working across the media sector for over 30 years. My media career started in publishing with newspapers, and then progressed to national magazines. I launched evo magazine in 1998 which went on to become the world’s most respected community for car enthusiasts.

My real passions have always been in the great outdoors however, and after a spell in contract publishing managing Healthy and Healthy for Men magazines, I had the opportunity to join the start-up publisher Wild Bunch Media and launch a series of fitness magazines including:

  • Women’s Running
  • Men’s Running
  • Women’s Cycling
  • Women’s Running 10K race series

During my ten years working on these magazines and race series, I was constantly motivated by the amazing stories of how running changes peoples’ lives – mine included.

In the last few years I have been running my media consultancy AtoZ Media which delivers commercial partnership solutions to the fitness industry, specifically across running.

I run four times a week in the hope that I’ll be fit enough to handle my main passion which is Kite Surfing. Anything outdoors keeps me happy though, and you’ll mostly find me Mountain Biking, Surfing and Trail Running when there isn’t enough wind!

Email Allan at Running Industry Alliance 

RIA LinkedIn | Allan LinkedIn