RIA Member – Activity Wales Events
Activity Wales Events has been at the forefront of endurance sport in the UK since 2010, proudly rooted in West Wales and driven by a simple belief: sport has the power to transform places, people and communities.
From humble beginnings, the company has grown into one of the most recognised event organisers in the endurance sector. It is the founding force behind Ironman Wales, now one of the most iconic long-distance triathlons in the world, and the creator of Long Course Weekend, a global franchise that has redefined participation by making endurance sport more accessible, inclusive and community-driven.
Operating from its West Wales base, Activity Wales Events delivers a diverse portfolio spanning running, triathlon, open water swimming, swim-run, cycling and trail events. Each event is designed not only to challenge athletes, but to create a festival atmosphere that brings together competitors, spectators and local communities.
Beyond the events themselves, the company’s Legacy Programme is creating lasting impact across the region. Supporting over 55 schools, the programme funds learn-to-swim initiatives, delivers real-life curriculum experiences, and enhances school sports days, ensuring that the benefits of endurance sport are felt far beyond race weekend. It is a commitment to the next generation, using sport as a gateway to confidence, wellbeing and opportunity.
The organisation has also played a pioneering role in encouraging greater female participation in endurance sport, helping to break down barriers and inspire more women to take on endurance challenges.
At its core, Activity Wales Events is about more than finish lines. It is about creating opportunities, building confidence and showcasing the landscapes of West Wales on a global stage. With a track record of innovation and a commitment to inclusive growth, the company continues to shape the future of endurance sport both in the UK and internationally.