GIVESTAR ANNOUNCES OFFICIAL FUNDRAISING PARTNERSHIP WITH MOTIV SPORTS FOR 2027 ONWARDS

Two disruptors unite bringing next-generation fundraising technology to 80,000+ participants across five of the UK’s most-loved mass participation events.

givestar, the next-generation giving platform on a mission to unleash the good, today announces a landmark partnership with Motiv Sports – one of the UK’s leading organisers of mass participation events – making givestar the Official Fundraising Platform across Motiv’s portfolio of flagship events.

The partnership represents a powerful convergence of two organisations rewriting the rules in their respective sectors, united by a shared belief in the power of community, technology and forward motion to deliver real impact.

The Events

  • Cancer Research Etape Caledonia
  • HOKA Hackney Half
  • Saucony London 10K
  • Saucony Shoreditch Half
  • Oxford Half

Why This Partnership Matters

givestar was built for this moment. With over £45 million processed, a 500,000-strong community growing by 10,000 new sign-ups every week, and 70% of users under 35, givestar represents the future of giving – mobile-first, frictionless and designed for the next generation of donors and fundraisers.

The numbers speak for themselves: events that switch to givestar raise 30% more for their chosen charities. Standout features including Tap to Donate – proven to increase giving by 50% compared to traditional online giving – and WhatsApp-based mobile-first fundraiser stewardship made givestar the clear choice for Motiv.

“Motiv is all about supporting and empowering people to exceed their goals — and that spirit extends to the causes our participants support. givestar’s technology is genuinely disruptive; the results it delivers for charities are remarkable. This partnership felt like a natural fit from day one.”
— Ian Allerton, MD, Motiv Sports“

Seventy percent of givestar’s community is under 35 – a generation that gives differently, moves differently, and expects technology to keep up with them. Motiv’s events attract exactly that same demographic: young, active people – motivated to make a difference. This is the most natural partnership we could have imagined, and together we’re going to show what fundraising looks like when it’s built for the next generation.”
— Tom Montague, Co-Founder, givestar

A Growing Family of Event Partners

Motiv Sports joins an impressive roster of event partners already working with givestar, including Tough Mudder, Spartan, RunThrough, Active Leisure Events, Ultra Events, Ultra X, Active Leisure Events and Charity Challenge — cementing givestar’s position as the leading fundraising technology platform for the mass participation events sector.

Get Involved

Charities interested in getting involved with Motiv events and harnessing givestar’s fundraising technology should contact givestar directly.

Check out the givestar RIA Member profile here  . 

Check out the Motiv Sports RIA Member profile here .