Roster Athletics: Limited Running Industry Alliance Member Opportunity – Help Shape the Future of Road Racing
Road racing is at an inflection point. Runners expect more personalisation, deeper connection, and greater value from every event they enter—while race organisers face rising costs, increasing complexity, and tougher competition for participants. The races that adapt will grow. To meet this moment, Roster Athletics is inviting two Running Industry Alliance member road race organisers to take part in a collaborative initiative to help shape the next generation of road racing.
About Roster Athletics
Roster Athletics is a global race management, registration, and fan engagement platform serving national governing bodies, federations, and race organisers in more than 30 countries. By integrating the entire race lifecycle into a single system, Roster Athletics helps organisers streamline operations, reduce costs and administrative workload, and drive participant engagement and scalable growth at all levels of the sport.
A Unique Opportunity to Shape the Future of Your Race
This initiative puts race organisers at the center of product development. Selected participants will collaborate directly with the Roster Athletics team to shape platform capabilities around the real operational, commercial, and engagement challenges faced by modern road races.
By contributing insight and direction, participating organisers will help create solutions that reduce workload and costs, unlock new opportunities for participant engagement, and build stronger long-term loyalty across runners, partners, and stakeholders.
What Selected Organisers Receive
Organisers chosen for the project will receive:
- Free, unlimited access to Roster Athletics’ Competition Management and Registration Platform
- Reduced registration fees across all race entries
- Discounted hardware pricing
- Priority access to tailored feature development based on your race’s specific needs
- A direct role in shaping tools that enhance participant engagement, retention, and long-term growth
This collaboration is designed to create immediate value for your events—while influencing the future direction of race technology industry-wide.
Who Should Apply
This opportunity is exclusively available to:
- Running Industry Alliance member road race organisers
- Organisers managing more than one race
- Events totaling 5,000+ entries annually
- Teams ready to actively collaborate and contribute insights to platform development
*Only two organisers will be selected, at the sole discretion of Roster Athletics.
Project Timeline
- Application period: Open now – apply by 24th April
- Project start: Q2 2026
- Duration: To be defined in collaboration with the selected organisers
Apply Now
If you want to shape the future of your race, influence the next generation of race management technology, and deliver better experiences for every participant – this is your opportunity.
Submit your interest directly to: Roster Athletics, Head of Business Development, Kristian Midtgaard, at kristian.midtgaard@rosterathletics.com
Check out the Roster Athletics RIA Member profile here .