New Reach renews with Motiv for fourth consecutive year

New Reach is proud to announce its continued partnership with Motiv Sports UK for a fourth consecutive year, driving powerful PR campaigns for iconic running events that sit at the heart of London and Oxford’s running scene.

Building on three years of strong results, the renewed partnership will see New Reach deliver an expanded scope of work across the Hackney Half, Saucony London 10k, Saucony Run Shoreditch, and the Oxford Half, as the agency deepens its strategic role in elevating the Motiv brand and its growing event portfolio.

With entries for 2026 tracking ahead of schedule across the board, the remit for year four shifts focus from purely driving sign-ups to supporting Motiv’s broader commercial goals.

In 2026, New Reach’s work will centre on delivering a robust thought leadership strategy, strengthening Motiv’s Digital PR output, and spotlighting community impact and charity initiatives across the year.

This will be supported by an enhanced influencer engagement programme, deeper regional media outreach in London, Oxford and surrounding areas, comprehensive on-the-ground media management at each event, and continued oversight of risk management and crisis communications to safeguard the brand.

Together, this activity is designed to elevate Motiv’s commercial presence and connect the events with newer audiences in meaningful, culturally relevant ways.

Now entering its fourth year, the collaboration between New Reach and Motiv has become a trusted partnership built on creativity, agility and shared values. With the events continuing to grow year-on-year, in audience, cultural relevance and commercial opportunity, the expanded scope will ensure Motiv’s brand continues to rise in parallel.

Nick Rewcastle, Managing Director at New Reach, said: “Renewing with Motiv for a fourth year is genuinely exciting for us. These events continue to evolve, and so does our role in helping shape how people see and experience them. With entries already performing strongly, we’re shifting our focus towards areas where we know we can make a meaningful commercial impact. Motiv has huge potential as a leader in this space, and we’re proud to help push that forward in 2026.”

Ian Allerton, Managing Director at Motiv Sports UK, said: “Our partnership with New Reach has gone from strength to strength over the past three years, and we’re delighted to continue working with them in 2026. Their understanding of our events and our audiences, combined with their creativity and ability to move at our pace, has been invaluable. This year’s approach is a natural next step as we grow the Motiv brand, and New Reach is the perfect partner to help us elevate our impact even further.”

2026 marks a milestone year for Motiv: a maturing portfolio, an expanding audience base and a shift towards deeper brand storytelling. New Reach is excited to help shape this next chapter — supporting Motiv not only as event organisers, but as industry leaders with a compelling voice and vision for the future of mass participation.

Check out the New Reach RIA Member profile here  .