Find a Race report shares insights from the 5.5mm runners that turned to the platform to discover their next challenge in 2025

Findarace.com, the race calendar and event marketing platform, has published its annual Trends Report. Each year, they analyse their own data alongside wider market insights to understand how the racing landscape is evolving and what it means for everyone working in the sport.

Working alongside hundreds of race organisers across the country gives the platform a unique vantage point on what’s happening in the racing market and the report shares valuable insights and practical takeaways for Race Organisers of all sizes.

The report looks at trends across several areas, including: top of the funnel interest in racing, which races are most popular, booking lead times by race type and pricing.

There’s also a breakdown of entrant demographics, highlighting areas of growth by age and gender. The data backs up the platform’s reputation for being popular with a younger age group, with strong growth in 18-24-year-olds.

On entry pricing, the report looks at average prices across all main race types, from 5k to marathon, and reports on the impact of price rises on demand.

Jacob Hibberd, co-founder, put the report together, commenting, “overall, our data from 2025 shows the mass participation market in a very strong position. The opportunity is as big as ever to grow events and capitalise on the new wave of casual runners as they make the move to racing.”

The full report can be read here: findarace.com/directors-blog/trends-report-2025

Check out the Find a Race RIA Member profile here  .