RIA Member – HUUB
Enhancing the communities of Swim, Bike & Run.
HUUB is a pioneering British performance apparel company that has reshaped the landscape of triathlon, cycling, and open-water swimming. Founded by endurance industry veteran Dean Jackson MBE, the brand was built on a simple but powerful belief: that true performance gains come from a fusion of science, creativity, and an unrelenting desire to challenge convention. From its first wetsuits to its industry-leading product lines today.
Central to HUUB’s philosophy is a deep commitment to understanding human hydrodynamics and biomechanics. The company collaborates closely with world-class athletes, universities, and sports scientists to engineer products that create measurable advantages in real-world conditions. Whether through buoyancy profiles designed to optimise body position, cutting-edge fabrics that reduce drag, or accessories that improve comfort and efficiency, every HUUB innovation is backed by robust research and testing. This scientific approach has earned the brand global recognition and numerous industry awards including the Queens award for Innovation and the founder an MBE for innovation in Business.
HUUB has built a reputation for bold personality and an inclusive, athlete-first mindset. The brand champions participation and progression across all levels of endurance sport—from grassroots competitors to world and Olympic champions. Its influence extends beyond product design, regularly shaping conversations around performance, innovation, and the future of technical sportswear.
Fuelled by Derby-born creativity and a relentless drive to push boundaries, HUUB Design Limited continues to be trusted by athletes who expect the very best from themselves and their equipment.