The system that keeps you movving

We love hearing from you. Today, we’re diving into a question that gets to the heart of what we do:

You have stated the purpose of supporting runners by providing a shoe less prone to induce running-related injury. What is the key functionality that secures this goal?

Great question. The honest answer? There isn’t just one key functionality – it’s how everything works together as a system.

Think of it like this: your body is incredibly smart. It knows how to run. Our job isn’t to control your movvement, but to support it naturally. Every element in our shoes serves this simple principle.

Optimal Fit
Our 8mm drop with wide forefoot lets your toes spread naturally. No cramping, no forcing – just room for your foot to work as designed.

Asymetric Heel
The asymmetric heel design doesn’t dictate how you land – it simply guides your foot through a more natural transition from heel strike to toe-off.

Stimulation
Our SenMo Zone enhances the conversation between your foot and the ground. Better proprioception means better balance and natural muscle activation.

Stable Support
From the functional logo integration to internal stability features, everything locks together to prevent overpronation without restricting natural movvement.

Here’s what makes this approach different: instead of trying to “fix” your running style, we’re supporting your body’s natural biomechanics. The PronaGlide system adapts to your running style. The padding eliminates pressure points that could throw off your gait.

It’s Scandinavian engineering at its core – practical, intuitive, and built to last. No overcomplicated systems or flashy gimmicks. Just thoughtful design that works with your body, not against it.

The result? A shoe that doesn’t just reduce injury risk – it helps you run the way you were meant to run. Always.

For more info on MOVV and to be part of bringing a great new independent speciality running brand to the UK market please contact Ben@peakfriction.com / 07809314562.