PHA Group: The PHA Group wins the race for adidas Manchester Marathon PR Brief

The PHA Group wins the race for adidas Manchester Marathon PR Brief

Leading independent PR and Digital agency, The PHA Group, has been appointed by Human Race to help raise awareness of the adidas Manchester Marathon and build excitement ahead of one of Europe’s largest marathons.

Founded in 1990, Human Race is the UK’s leading mass participation events company, putting on events each year in triathlon, cycling and running.

The appointment will see The PHA Group showcase the incredible stories behind the participants; highlight the impact the event has on the Greater Manchester community; and drive national and regional engagement with the event on the ground, online and across social media.

Taking place on Sunday 14^th April 2024, the adidas Manchester Marathon will see more than 30,000 participants from across the UK and beyond take part in the event, supported by more than 125,000 supporters generating an electric atmosphere on the streets of Greater Manchester.

PHA’s appointment comes as the adidas Manchester Marathon aims to become known for being the world’s friendliest marathon.

Andrew Smith, Human Race CEO, commented: “The adidas Manchester Marathon is always one of the highlights of the Human Race calendar. The atmosphere around the city is unrivalled. We are excited to continue our journey creating a best-in-class experience for our participants and supporters, whilst leaving a positive sporting legacy for everyone in the local community. We’re looking forward to working closely with The PHA Group to help drive more engagement with the event than ever before.”

Tom Inskip, Director of Sport and Fitness at The PHA Group, added: “It is fantastic to be working with Human Race to help raise nationwide awareness of the adidas Manchester Marathon and to showcase just how friendly, inclusive and diverse the event is. Having worked with a number of mass participation events, including our longstanding client, Royal Parks Half Marathon, we’re excited to work on a full marathon for the first time.”

Check out the PHA Group RIA Member profile here .