RIA Alliance Partner Bira encourages everyone to embrace the spirit of ShopKind this festive season

The British Independent Retailers Association (Bira) is rallying its members and the public to support the #ShopKind campaign. The initiative, aimed at promoting kindness and consideration during the busy holiday season, emphasises the importance of supporting local businesses and fostering a positive shopping experience for all.

ShopKind supporters are urged to visit the NBCC website, where specially designed Christmas-themed assets are available for download. These assets include printable posters and social media materials, all crafted to celebrate the joy of Christmas while encouraging customers to ShopKind.

As the holiday season unfolds, Bira recognises that this time of year can bring about stress and challenges for both retailers and shoppers alike. Now more than ever, it is crucial to extend kindness and support to our store colleagues. By participating in the ShopKind campaign, businesses can contribute to creating a positive and uplifting environment for customers and staff.

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Bira is at the forefront of championing the cause of independent traders and shopkeepers across Britain. With a dedicated focus on revitalising and preserving the high street, we relentlessly campaign on their behalf. Our advocacy takes our collective voice to the halls of Parliament and into discussions with key stakeholders, where we represent the interests of small and independent businesses.

Our campaigns cover a wide spectrum of issues crucial to the success of independent traders. From combatting the rising tide of retail crime to advocating for changes in legislation that promote fairness and flexibility, we aim to leave no stone unturned. Bira is a staunch advocate for fairer business rates and reducing the regulatory burden that can stifle small businesses’ growth potential. Through our efforts, we strive to ensure that the heartbeat of our communities, the high street, continues to thrive and serve as a vibrant hub for local businesses.

Check out the Bira RIA Alliance Partner profile here  .