What is the 1% Club?

Every day you’re active, we’ll plant a tree for you.

It doesn’t matter how far or how fast you go, just that you are active. Running, walking, cycling, rolling – any activity that gets you moving. Fitting in to your life and your training schedule.

You could change. The world will change (even just a little bit).

The cost is £6.95 per month – less than two frothy coffees.

In return, we’ll give you a private network of supporters and encouragers, weekly motivation, monthly activity trackers, regular impact reports (so you can see what a difference you’re making), and the chance to change the world.

Why was the 1% Club set up?

Initially the Club was an idea for our Founder, Tash Acres, to mark her 50th birthday. As a lover of the planet and already heading up EarthRuns.com, she thought she would try to be active every day and plant a tree for every day she was. She invited a few friends to join in and give her motivation through a WhatsApp group, but within 3 weeks she had 100 people on board.

The 1% Club was formed.

Why is it called the 1% Club?

If 1% of the UK population alone (and this is open to any country) takes part and is active 5 days a week, we will plant 11 million trees a month.

Why should someone join?

Our planet needs more trees to help fight climate change, protect biodiversity and to support some of the poorest communities.

We need solutions that we can all adopt that work with our lives.
Inactivity is the 4th biggest killer in our country and causes countless other health issues. Just 10 minutes of activity each day cuts the risk of early death by 15%
30 minutes of activity five times a week will reduce the risk of early death by 25%

The challenge fits around any other training commitments. It’s flexible; you can be super fit or recovering from injury. All you have to do is run, walk, cycle or roll as many days a week that you can.

What do members get?

We will provide you with printable 4-week calendars that act as a visual record of your activities. Research has shown that having a visible record of what you’re doing makes you more likely to stick to it.

Members will all have access to a private online community who all want you to succeed. We’ll be there to offer support and encouragement every step of the way.

You get to know that every day you’re active you’ve made a difference to the planet.

We’ll provide you with regular Impact Reports – so you can actually see the difference you’re making.

If you complete a year, you’ll have planted enough trees to fill a football stadium and to help provide a habitat for over 300,000 living creatures (and that’s not including insects!).

How does it work?

Join the 1% Club at www.earthruns.com/one-percent-club

Each week we send you an email nudge for you to log your activities in your account. You don’t need to provide evidence or have a fancy sports watch. This is about choosing active over inactive, if you walked to work but didn’t record it on your device, it doesn’t matter – it still counts – we still plant a tree for you.

You have 4 weeks to log your activities.

Where are the trees planted and by whom?

Our trees are planted worldwide with trusted charitable partners such as Eden Projects and One Tree Planted. This ensures that the trees have the best survival chances and that the communities that plant them are supported.

Are they planted in the UK?

Not very often. Occasionally we do an online challenge for those wishing to plant in the UK, but it costs more and we’d rather have more trees for the same cost. Also, in more temperate climates the trees grow quicker and can start sequestering carbon more quickly.

Further information about our trees is available here .

Quotes from our current members

Jackie Carter: “I’ve been out four times this week because I want to plant trees. Without that motivation, I would have sat at my desk and continued working!”

Cristina Anason-Lewis: “What I really love about this challenge is that we can involve family, friends, work colleagues etc and it’s wonderful to tell them after a walk or a run that you’ve planted a tree together.”

Violet Fraser: “Nae running this week but I did get 6 walks, and if it weren’t for the trees, two of them wouldn’t have happened at all.”

Dani Page: “I’m really looking forward to having an extra incentive to get out the door, even when I don’t feel like it… Knowing that it will make a difference to the worlds health as well as my own is all I could ever ask for”

Information for affiliates and partners

The 1% Club Active for Earth offers an affiliate scheme to any individual / club / organisation that wishes to promote sustainability and wants to help create a positive impact on the planet and get people active.

We will provide you with an affiliate account and unique referral code. For every new member that joins the 1% Club using the unique link, the affiliate can either earn £0.25 per member per month, or, we can plant an extra tree per month on behalf of your organisation.

We’ll also provide you with logos, graphics and imagery for social media to help promote the club to your members, customers or friends. These will be updated to keep the messages fresh.

Once you reach over 10 referrals, each quarter we shall provide you with regular impact reports for the members that you have introduced (and any trees that you have donated from your affiliate earnings) allowing you to share with your customers, members or friends just what an impact you are making.

There is no financial cost to you, although we do request that you are active in your promotion of the 1% Club.

For further information about our affiliate scheme, please get in contact with tash@earthruns.com