by Running Industry Alliance | Apr 11, 2024 | member news
MADE TO BE RETURNED: ASICS ANNOUNCES THE NIMBUS MIRAI™ RUNNING SHOE – ITS MOST CIRCULAR SHOE EVER ASICS calls on runners to kick start the circular journey of its new NIMBUS MIRAI™ by returning them at the end of their life – so they can be remade to run again [April...
by Running Industry Alliance | Apr 11, 2024 | member news
Breaking new ground – iRewind delivers over 200,000 personalized videos globally in just 24 hours iRewind has set a new benchmark by delivering more than 200,000 personalized videos across the globe within a mere 24-hour period. This innovative initiative was...
by Running Industry Alliance | Apr 10, 2024 | member news
PUMA LAUNCHES MAJOR BRAND CAMPAIGN TO STRENGTHEN SPORTS PERFORMANCE POSITIONING Paris, April 10, 2024 – Global sports company PUMA has launched its first worldwide brand campaign in 10 years “FOREVER. FASTER. – See The Game Like We Do” with the objective to...
by Running Industry Alliance | Apr 10, 2024 | member news
SPORTSSHOES.COM APPOINTS FIRST PARTNERSHIPS COORDINATOR TO SUPPORT RUNNING AND FITNESS PARTNER INITIATIVES SportsShoes.com has appointed its first partnerships coordinator to manage its running and fitness community partnerships. Georgia Malir joins the online...
by Running Industry Alliance | Apr 10, 2024 | member news
Endurance Zone: Why more companies are investing in loyalty Written By Ed Horleston, Endurance Zone Introduction The global loyalty management market, valued at just over $10 billion in 2023, is projected to skyrocket to $20.4 billion by 2030, showcasing a remarkable...
by Running Industry Alliance | Apr 9, 2024 | member news
MarathonFoto Announces Exclusive Partnership with the adidas Stockholm Marathon MarathonFoto, the leading provider of race photography services, is thrilled to announce its exclusive partnership with the adidas Stockholm Marathon, one of the premier marathons in...
