Foundation Member – xG

xG’s mission is to encourage and reward sports participation by adding a gamified web3 collecting layer to real life sporting activity.

xG unlocks web3 rewards for in-real-life sports participation – in an experience built for the next generation of athletes who value digital assets and express their identities online.

(So if someone who scores a goal or runs a 10k in a league or event where xG is active – they’ll get personalised NFT rewards and tokens to add to their collection.)

xG NFTs have been awarded to finishers of LimeLight’s Hackney Half, ASICS London 10k, London Triathlon and will be for the 2022 Great North Run.



Running Industry Alliance


Company Address – Running Industry Alliance, Colony Piccadilly, 5 Piccadilly Place, Aytoun St, Manchester M1 3BR

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