RIA Member – World’s Sports Group

Headquartered in Stockholm, World’s Sports Group is the global market place for the promotion and registration of endurance events. We exist to bring athletes in search of new and exciting destination races together with organisers seeking fresh participants.

With a truly outstanding reach, World’s Sports Group are able to bring deep engagement with athletes, for organisers and brands alike, through the seamless discovery and booking of events, in a single platform which is unparalleled in its content and race listings.

For organisers looking to bring international cohorts to their race, World’s Marathons have a platform which is tailor made to do so. Our research has shown that >80% are international participants, travelling to a race outside their local market.

And with global travel hitting a peak in 2023, there is no better platform for brands to capture a share of wallet, that from our research is £1,000 from booking to race day.

Our products include:


The world’s most comprehensive racing calendar providing athletes from all over the world with information about more than 50,000 listed endurance events globally.

Each month >1M athletes from 190 countries visit the platform to plan and book their next incredible event, with bespoke event information and content being updated monthly.

It also provides organisers with unique tools to promote their events, including Microsites for events series, rich media and native content, to diverse D2C digital packages. All with the intention of increasing lasting engagement opportunities.

World’s Marathons

World’s Marathons is the go-to place for running enthusiasts looking to discover new and exciting challenges across the world. Our priority is our athletes, and our goal is to deliver an unparalleled user experience from research, registration, secure pay, through to event participation.

Valued partners include Marathongruppen, Rome Marathon, Istanbul Marathon and EDP Lisbon Marathon.

For enquiries please contact:


Running Industry Alliance

Email: membership@runningindustryalliance.com

Company Address – Running Industry Alliance, Colony Piccadilly, 5 Piccadilly Place, Aytoun St, Manchester M1 3BR

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