Ultra X partners with non-profit fundraising tech platform, GivenGain to empower participant fundraising

Ultra X, one of the UK’s leading ultra-marathon organisers, today announced a partnership with the global non-profit fundraising platform, GivenGain, that will allow participants to make their race experience even more meaningful.

Unlocking fundraising potential

Founded in 2018, Ultra X is one of the world’s fastest growing and most ambitious sporting events brands. Hosting multi-stage ultra-marathons in stunning locations across the globe, their mission is to make ultra-running accessible to all.

With events as challenging as a five-day, 250-kilometre race across Tanzania, they’ve seen an uptake in participants wanting to take on their races for worthy causes. By utilising GivenGain’s online fundraising platform, Ultra X can now realise the series’ potential to drive significant fundraising for charities. 

Ultra-running for a good cause

Sam Heward, Co-Founder of Ultra X, said: “We recognise that people taking on our events are doing so for the joy of it, to visit beautiful parts of the world, and to push themselves further. But we also know that challenges of this nature can spur a greater motivation to support causes close to their hearts.

By partnering with GivenGain, a free tech platform and non-profit themselves, we know our participants and charities will get the very best one-on-one fundraising support, on a platform that ensures 100% of donations goes to the right places.”

The power of mass participation events

Will Irwin, UK lead at GivenGain, said: “As the preferred fundraising platform for the Boston Marathon, we know that mass participation events can have a huge impact on charities and see enormous amounts of fundraising.

It’s therefore a privilege to support the participants and charities involved in Ultra X events this year and beyond.”