Foundation Member – Superfeet

Superfeet started in 1977 as the Sports Medicine Division of Northwest Podiatric Laboratory. Sparked by the simple idea that people deserve something better, today we continue to push the boundaries of podiatric science by combining biometric data, cutting-edge technology and innovative materials, all to help you get the most out of every step. The proprietary Superfeet shape helps your feet move the way they’re supposed to, adapting the flat surface inside your shoes to the contours of your feet for life-changing comfort, unmatched support and enhanced performance.

When you add the signature orthotic shape of Superfeet insoles to your footwear, you give your feet comfort and support where they need it most, helping redistribute forces to reduce stress and strain on your entire body, not just your feet.

Your feet have much more shape to them than the flat liner that comes standard inside your shoes. Superfeet insoles feature a patented Encapsulating Stabilizer System (ESS) designed to cradle your entire foot, giving your shoes and feet the support and stability they’re missing. The shape of the insole encapsulates your feet, providing gentle guardrails as you move and protecting your entire body from the harsh effects of forces from hard surfaces.

Superfeet continually look to provide the best experience to consumers, this has led to the creation of personalised 3D printed insoles to match the geometry of each foot for truly personalized support. ME3D custom orthotic insoles are calibrated to each foot’s dynamic pressure pattern, with five independent support zones tuned to adapt and respond to the unique way you move.



Running Industry Alliance


Company Address – Running Industry Alliance, Colony Piccadilly, 5 Piccadilly Place, Aytoun St, Manchester M1 3BR

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