Skechers Named Kids Brand of the Year at the Drapers Footwear Awards 2023

Skechers USA Ltd., a subsidiary of Skechers U.S.A., Inc., The Comfort Technology Company™, have announced that Skechers has been awarded Kids Brand of the Year at the Drapers Footwear Awards 2023. Skechers was praised by the panel of expert judges for being a quality brand that is relevant across all sectors, naming it an innovative and dynamic business.

“To win the Drapers Kids Brand of The Year award truly reflects the growth of this category, particularly with the popular light-up collections, and alongside styles that pay tribute to best-selling adult technologies,” said Richard Parker, managing director of Skechers UK & Ireland. “Skechers Hands Free Slip-ins have changed the way kids interact with footwear and parents are putting their children in Skechers not only for our innovative comfort styles, but also their convenience and value.”

David Weinberg, COO of Skechers, added: “Skechers has been outfitting kids with comfortable footwear for more than 25 years. Our collection has evolved over this time to include innovative light-up features, playful sparkly designs, and lightweight materials perfect for active play. From school to sports, Skechers has styles for every part of their day and this award recognizes that we’re a brand parents trust and kids love to wear—in the UK and around the world.”

The results of the Drapers Footwear Awards 2023 were revealed at an industry ceremony on 22 June in London at Grosvenor House. In 2019 and 2020, Skechers was recognized by Drapers as Women’s Brand of the Year, followed by Men’s Brand of the Year in 2021 and 2022. Drapers Magazine is the market-leading title offering unparalleled access to the UK fashion market, and the Drapers Footwear Awards are the most respected and prestigious in the footwear retail industry.

Celebrity product endorsees for Skechers’ collections in the UK include retired footballer Jamie Rednapp as well as musician and entrepreneur Myleene Klass. Globally, brand endorsees include television personalities Martha Stewart, Amanda Kloots and Brooke Burke; music icons Doja Cat and Snoop Dogg; stage and screen star Ashley Park; and a slate of retired sports stars such as former American football players and broadcasters Tony Romo, Howie Long and Cris Carter; boxer Sugar Ray Leonard; and NASCAR legend Rusty Wallace. Professional athletes who currently compete in Skechers include golfers Brooke Henderson and Matt Fitzpatrick; Dodgers pitcher Clayton Kershaw; and pickleball pros Catherine Parenteau and Tyson McGuffin.

From fashion styles to lifestyle product and performance shoes for sport enthusiasts, Skechers’ offering is enhanced with the Company’s signature comfort innovations— including its patented Skechers Hands Free Slip-ins® Technology, Massage Fit® Technology, Skechers Arch Fit® Technology, Skechers Max Cushioning® Technology, Skechers Hyper Burst® Technology, Skechers Air-Cooled Memory Foam®, Skechers Relaxed Fit® Technology and Skechers Stretch Fit® Technology.

The Company’s footwear and apparel collections are available in the United Kingdom at Skechers retail stores, skechers.co.uk, as well as department stores and footwear retailers.