Runderwear named official brand partner of ITRA

The International Trail Running Association (ITRA) has announced a new brand partnership with UK-based Runderwear, known for its performance-focused underwear designed for runners.

Founded to reduce chafing and improve comfort during endurance efforts, Runderwear uses ‘seamless technology and moisture-wicking fabrics’ aimed at supporting runners across all distances and terrains.

The new partnership is described by ITRA as a way to align with brands that share its focus on performance and athlete wellbeing.

“We are excited to partner with Runderwear to bring practical innovation and quality to the forefront,” said Janet Ng, ITRA President. “Runderwear’s commitment to performance and comfort aligns perfectly with our goal to serve the needs of our community.”

Jamie Smalley, Founder and CEO of Runderwear, added “This partnership is a natural fit for us, and we’re excited to be part of an organisation that shares our commitment to performance, endurance, and pushing boundaries.”

Founded in 2013, ITRA (the International Trail Running Association) represents around 150,000 athletes and 3,500 event organiser members in over 160 countries. Runderwear joins ITRA’s growing roster of partners as the association continues to expand its support of trail running communities worldwide.

Check out the Runderwear Foundation Member profile here  .