RaceNation x Trees Not Tees: Bringing Sustainability to the Start Line – One Event at a Time
Leading event management platform RaceNation, together with Trees Not Tees – the sustainability initiative helping events reduce waste and restore biodiversity – has announced a new partnership to help event organisers protect the planet one start line at a time.
Every year, millions of race T-shirts are produced with good intentions, but many go unworn, taking up valuable space in drawers and ultimately ending up in landfill.
Why this matters:
- 91% of trail runners say they’d consider sponsoring a tree over receiving a race t-shirt.
- 346 kgCO₂e carbon is produced to create a single 150g polyester t-shirt.
- Over 150,000 trees have already been sponsored through Trees Not Tees on award-winning sites managed by the Future Forest Company – right here in the UK!
This new integration empowers organisers to offer participants the option to sponsor a tree instead of receiving an event T-shirt. A single click during registration creates a visible, long-term impact: a legacy, not a footprint.
Each tree is tracked on the participant’s digital profile, showing the exact location of their tree, along with updates as the sites evolve over time.
At a time when many people feel overwhelmed by climate headlines and unsure where to start, this is a simple and empowering way to take meaningful action as part of a shared experience.
The magic of this partnership lies in the compounding effect of individual actions, multiplied at scale.
With RaceNation powering hundreds of thousands of registrations each year, this partnership has the potential to reshape how the endurance industry approaches sustainability by making climate action part of the event experience.
Start lines aren’t just for races – they’re where change begins.
Check out the RaceNation SportsGiving RIA Foundation Member profile here .
Check out the Trees Not Tees RIA Member profile here .
