News

brandnation: What Is De-Influencing And How Brands Can Avoid It Written by Stephen Loat The #deinfluencing movement on social media has been steadily growing over the last couple of months – seeing influencers call out brands and products that are not worth a purchase...

Dame Kelly Holmes Trust: Partnerships Benefitting Health Programmes   When Dame Kelly Holmes Trust received funding in 2020 from the Peter Sowerby Digital Breakthrough Fund, we were able to put world-class athlete mentors shoulder to shoulder with a whole new group of...

THE LIGHTEST EVER ULTRABOOST – EXPERIENCE EPIC ENERGY AND LIGHTNESS IN EVERY STRIDE WITH THE NEW ADIDAS ULTRABOOST LIGHT adidas premiers a ground-breaking material innovation: Light BOOST, resulting in a 30% lighter BOOST material when compared to previous Ultraboost...

Salomon Publishes 2022 Impact Report The company’s first impact report is a comprehensive examination of its sustainability commitments and outlines its path to a better tomorrow through community change and responsible innovation. On 15th February Salomon unveiled...

Scimitar Sign New Merchandise Deal With Great Run Company Scimitar are thrilled to announce a partnership extension with the Great Run Company. The partnership, which has been running since 2018, will move into its sixth year with Scimitar producing merchandise for...

Wings for Life World Run: Start with a work of art! The Wings for Life World Run will take place for the 10th time in 2023. This anniversary warrants special attention. And a very special start number, designed by an extraordinary artist. By whom is for you to decide...