News

On Track Nights: Registration opens and how to participate The excitement is rising for On Track Nights, the new global series of running events. With the events coming closer, runners' registration windows are opening. Find out how to participate in each edition of...

AJ Bell Great North Run sees surge of interest in 2023 ballot The Great Run Company has once again seen huge demand for entries into the ballot for the 2023 AJ Bell #GreatNorthRun. Entries have returned to pre-pandemic levels despite the current cost of living crisis...

brandnation: What Is De-Influencing And How Brands Can Avoid It Written by Stephen Loat The #deinfluencing movement on social media has been steadily growing over the last couple of months – seeing influencers call out brands and products that are not worth a purchase...

Dame Kelly Holmes Trust: Partnerships Benefitting Health Programmes   When Dame Kelly Holmes Trust received funding in 2020 from the Peter Sowerby Digital Breakthrough Fund, we were able to put world-class athlete mentors shoulder to shoulder with a whole new group of...

THE LIGHTEST EVER ULTRABOOST – EXPERIENCE EPIC ENERGY AND LIGHTNESS IN EVERY STRIDE WITH THE NEW ADIDAS ULTRABOOST LIGHT adidas premiers a ground-breaking material innovation: Light BOOST, resulting in a 30% lighter BOOST material when compared to previous Ultraboost...

Salomon Publishes 2022 Impact Report The company’s first impact report is a comprehensive examination of its sustainability commitments and outlines its path to a better tomorrow through community change and responsible innovation. On 15th February Salomon unveiled...