Ahotu, the world’s leading global race calendar and endurance sports marketplace, has partnered with mika:timing, a global leader in race timing and event solutions, to provide race organisers with a seamless way to increase reach and at the same time simplify order management.

The integration enables athletes to discover and book events on Ahotu and World’s Marathons, with all registration data automatically transferred into mika:timing’s SportsPro system. By connecting event promotion with registration and timing operations, organisers eliminate manual data transfers, reduce administrative workload, and ensure greater accuracy from registration through results. This automation transforms race management by removing manual bottlenecks and giving organizers full control over their data. Every booking is available instantly: no delays, no syncing issues. With everything seamlessly connected behind the scenes, operations become more efficient, accurate, and reliable.

“We’re excited to partner with mika:timing to make race management more seamless than ever,” said Charlotte Melchert, CEO of World’s Sports Group. “By combining Ahotu’s global reach with mika:timing’s precision technology, we’re helping organisers deliver events that run effortlessly while connecting athletes to races they’ll never forget.”

“At mika:timing, we’ve always focused on precision, reliability, and supporting organisers at every step,” said Harald Mika, Founder and Managing Director of mika:timing. “Our collaboration with Ahotu expands those capabilities, enabling organisers to reach more international participants and deliver world-class race experiences powered by innovation and trust.”

The integration is now available for all mika:timing partner events, helping organisers attract more participants, streamline operations, and deliver great race moments.

For more information, reach out to info@mikatiming.de

About Ahotu

Ahotu is the leading global race calendar and endurance sports marketplace, connecting athletes with thousands of races worldwide. It provides detailed event listings, insights and reviews from fellow athletes to help endurance enthusiasts discover, book and experience races across every discipline – from running to triathlon, cycling, and beyond.

About mika:timing

At mika:timing, we’ve been passionate about helping races succeed for over 23 years. Founded – and still led – by Harald Mika, we’ve grown into one of the leading providers of full-service timing and results services for mass participation events around the world.

Read more about the integration here:

www.ahotu.com/partner/mika-timing
www.mikatiming.com/company

Check out the mika:timing RIA Member profile here  .

Check out the Ahotu RIA Member profile here  .