Manchester Marathon confirms return of adidas as title sponsor and official sportswear partner

adidas is returning as the title and official sportswear partner of the Manchester Marathon, as the global sportswear giant extends its long-term relationship with one of Europe’s largest marathons.

The renewal follows a three-year title partnership, which started in 2023 and culminated in this year’s record-breaking event, as an all-time high of 36,000 participants were cheered on by an estimated 140,000 spectators on Sunday, April 27, 2025.

According to event organiser, A.S.O. UK, ‘adidas’ long-term partnership with Europe’s fifth largest marathon has coincided with a surge in the event’s popularity, which has seen more than 100,000 people take part since the first year of the partnership.’

Since the start of the partnership, adidas has supported participants with training resources, releasing official merchandise ranges, driving community engagement and providing exclusive event weekend activities and activations, such as the ‘Adizero: For the Fast’ pop-up at @Impossible Manchester this year. This featured shakeout runs, exclusive product ranges and expert runner panel discussions.

The impact of the event on Greater Manchester has seen £5 million raised for charity this year including gift aid, alongside a significant boost to the local economy.

adidas will continue to help the event evolve as preparations begin for next year’s adidas Manchester Marathon, taking place on Sunday April 19, 2026, with a record of over 40,000 registered participants. No more public entries will be made available, but individuals can still choose to run for charity.

Working with adidas, the 2026 edition will aim to create a greater experience for participants and supporters and continue to impact local communities positively.

Andrew Smith, CEO of A.S.O. UK, said “We’re delighted to be continuing our partnership with adidas. It really has been a partnership – together we’ve delivered incredible experiences for all abilities of runner, built the event to unprecedented levels of demand and supported runners throughout their journey.

“We’re excited to continue working with adidas to deliver this world class event and create the best possible experience for our participants and spectators.”

Chris Walsh, VP Brand, adidas North Europe, added “We are proud to renew our partnership with the Manchester Marathon, one of the UK’s most iconic running events.

“This collaboration reflects our continued commitment to supporting athletes at every level and inspiring communities through sport. Together, we look forward to empowering even more runners to push their limits and celebrate the spirit of running in Manchester.”

Check out the Manchester Marathon RIA Member profile here  .

Check out the adidas RIA Foundation Member profile here .