HOKA INTRODUCES A FIRST OF ITS KIND CARBON PLATED TRAIL RUNNER IN THE TECTON X

HOKA continues to advance the trail running space with a dual carbon-plated trail shoe, delivering unparalleled innovation and performance

1^st May, 2022 – HOKA®, a division of Deckers Brands (NYSE: DECK), announces the debut of its newest performance trail shoe, the Tecton X, available at HOKA.com and authorised retailers across Europe, on 1^st May 2022. The Tecton X is the first carbon plated shoe in HOKA’s trail family, and offers an innovative, dual-plated design matched with a signature dual-density cushioned midsole for a ride that is as propulsive as it is precise.

Parallel Plates, Unparalleled Pace

Named after the earth’s tectonic plates, which inspired its parallel carbon fiber plate design, the new Tecton X is poised to unleash a shift in trail running. The innovative midsole features two carbon fibre plates positioned parallel to each other, running lengthwise from toe to heel. The unique design offers propulsive, smooth stride, while also allowing for dynamic movement on technical trail surfaces. A first in the trail space, these dual parallel carbon plates will allow for significant ground feel underfoot, crucial for the body’s ability to sense uneven terrain on the trails—while maintaining remarkable propulsion.

“We are thrilled to debut the Tecton X, which brings carbon plated technology to the trail in a truly unprecedented way. We’re proud to share this innovative breakthrough with runners everywhere who are ready to take their trail runs to new speeds.” said Gretchen Weimer, Vice President of Product at HOKA. “The Tecton X is a powerful representation of the strides HOKA continues to take in generating unexpected ways of incorporating performance technology throughout our product line, with the end goal always being to help make running easier.”

Seismic Speed

The fastest offering from the HOKA brand’s trail shoe lineup, the Tecton X features a ProFlyX™ midsole, which offers an intelligent dual-density cushion experience. Designed with a soft, lightweight foam directly underfoot with a firmer layer underneath, runners will experience an energetic and responsive toe off, while still maintaining a cushioned and supportive landing. The combination of dual-density signature HOKA cushioning with dynamic, parallel carbon fiber plates delivers an unquestionably fast ride, while still soft underfoot, making the Tecton X an ideal choice for both up-tempo training miles and race day.

Finished with single-layer jacquard engineered mesh upper, runners will enjoy foot-hugging comfort and security around the midfoot. The addition of a sock liner adds extra cushion for comfort upon step-in. The outsole utilizes Vibram Megagrip with Litebase construction, designed to provide confidence on challenging terrain while adding minimal weight. The 4 millimeter lugs give additional protection from rocks and trail debris.

The Tecton X is available for purchase on 1st May, 2022 at HOKA.com and at authorised HOKA dealers. RRP £170.