GoodGym and Running Industry Alliance Partner to Deliver Movement for Change

At The Running Conference presented by haku 2025, we announced a new partnership between GoodGym and Running Industry Alliance (RIA), who will become the Industry Knowledge Partner for our Movement for Change programme. This collaboration will strengthen our ability to engage 25,000 young people in meaningful social action through running and community activity.

RIA’s leadership across the UK running ecosystem will provide the strategic insight needed to ensure the programme reflects current participation trends, youth engagement patterns and the realities of today’s running culture. Their expertise will help shape a model that is relevant, appealing and effective for young people nationwide.

“RIA and its Members have become such a key part of the running world and ecosystem, so we’re really excited to be working together even more closely. Their knowledge and Member network will make a huge difference in helping us reach more young people and help them experience the benefits of running and doing good with GoodGym.” – Kim Hopkinson, GoodGym

The partnership also unlocks access to the extensive network, enabling support that will be crucial to the programme’s scale and impact – including training input, corporate volunteering, product donations and collaborative marketing opportunities. This backing will directly support the training of 200 young leaders and the creation of 3,000 social action opportunities.

Key areas of collaboration include:

Strategic insight: Sharing data on runner demographics, youth participation and sector trends.
Training & content support: Bringing expertise from brands, retailers and event organisers to shape high-quality training for young people.
Network mobilisation: Engaging RIA Member organisations to contribute resources, support and joint promotional activity.
Joint advocacy: Championing the social value of running and volunteering across the sector and with policymakers.

Running has always been a powerful connector, and this partnership is an opportunity to turn that connection into real, measurable community impact. Supporting GoodGym’s Movement for Change aligns perfectly with our mission to galvanise the running industry and empower the next generation. We’re proud to help build a programme that not only strengthens our sector, but also supports young people to lead positive change nationwide

Together, GoodGym and Running Industry Alliance (RIA) will strengthen the link between running and community wellbeing, and help grow a national movement for youth-led social change.

Find a GoodGym session near you

Check out the GoodGym RIA Member profile here .