by Running Industry Alliance | Apr 5, 2024 | member news
Polygiene® : Interview with world record holder Flo Neuschwander Polygiene® interviewed world record holder Flo Neuschwander about his new running brand, Run WTF, and how they have integrated Polygiene’s StayFresh™ technology into the collection. Ultratrail...
by Running Industry Alliance | Apr 4, 2024 | member news
SILVA Traverse events return with four ultras in five days Ultra runners are preparing to tackle a series of races across the north of England, starting on Saturday morning. Over the course of five days, almost 400 athletes will take part in the SILVA Northern...
by Running Industry Alliance | Apr 4, 2024 | member news
Maurten: Introducing Solid 160 Solid 225 raised the bar — Solid 160 refines it. To stay at the front of a fast-developing endurance landscape, Maurten work closely with athletes in real-world situations to refine formulations and adapt requirements. Solid 160 is an...
by Running Industry Alliance | Apr 3, 2024 | member news
ADIDAS TERREX LAUNCHES TRAIL MENTORSHIP PROGRAM TO CELEBRATE COMMERCIAL LAUNCH OF AGRAVIC SPEED ULTRA The innovation-packed racer becomes widely available after prototype helped athletes top the podium last summer. To mark the launch of the shoe, adidas TERREX...
by Running Industry Alliance | Apr 2, 2024 | member news
WINGS FOR LIFE WORLD RUN: CLINICAL TRIAL MAKING EXCITING PROGRESS, THANKS TO YOU The excitement for May’s Wings for Life World Run is already off the charts, but it’s risen even higher with eye-opening results in one of the research projects that Wings for Life is...
by Running Industry Alliance | Apr 2, 2024 | member news
brandnation: What makes a good brand campaign? Written by brandnation Why should consumers care about your brand? It’s no easy feat to shine brighter than your rivals. Yet, savvy brands understand that marketing is a chance to build a genuine bond with your audience....
