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Silva has finalized the acquisition of Primus

Silva has finalized the acquisition of Primus

by Running Industry Alliance | May 9, 2023 | member news

Silva has finalized the acquisition of Primus Silva Sweden AB has acquired 100% of the shares in Primus AB from Fenix Outdoor AB. The closing of the deal took place on April 28, 2023. The acquisition became official on December 7, 2022. Since then, the organizations...
Charitable Travel Joins the Global Sustainable Tourism Council (GSTC)

Charitable Travel Joins the Global Sustainable Tourism Council (GSTC)

by Running Industry Alliance | May 9, 2023 | member news

CHARITABLE TRAVEL JOINS THE GSTC We’re delighted to announce that Charitable Travel is now a member of the Global Sustainable Tourism Council (GSTC), as part of our commitment to sustainable and ethical travel practices. The GSTC establishes and helps manage global...
On: OAC Europe grows to include British steeplechaser Aimee Pratt

On: OAC Europe grows to include British steeplechaser Aimee Pratt

by Running Industry Alliance | May 5, 2023 | member news

OAC Europe grows to include British steeplechaser Aimee Pratt Pratt had been a new addition to On’s roster of track athletes in January and now moves to train with On Athletics Club Europe full-time. Just four months after joining Swiss sportswear brand On,...
Wings for Life World Run: Everything you need to know about the 10th event

Wings for Life World Run: Everything you need to know about the 10th event

by Running Industry Alliance | May 5, 2023 | member news

Wings for Life World Run: Everything you need to know about 10th Wings for Life World Run 10th Anniversary Of Global Run Supporting Spinal Cord Injury Research Starts May 7. The 10th Wings for Life World Run, a global fundraising event, will take place on Sunday, May...
ASICS calls out AI for ‘Exercise Airbrushing’ and offers AI Training programme

ASICS calls out AI for ‘Exercise Airbrushing’ and offers AI Training programme

by Running Industry Alliance | May 5, 2023 | member news

ASICS calls out AI for ‘Exercise Airbrushing’ and offers AI Training programme to teach AI the transformative power of exercise on the mind ASICS reveals AI platforms are distorting the real benefit of exercise by generating images that portray people who engage in...
GREAT RUN: TREADING LIGHTER – OUR COMMITMENT TO IMPROVING SUSTAINABILITY AT GREAT RUN EVENTS

GREAT RUN: TREADING LIGHTER – OUR COMMITMENT TO IMPROVING SUSTAINABILITY AT GREAT RUN EVENTS

by Running Industry Alliance | May 4, 2023 | member news

GREAT RUN: TREADING LIGHTER – OUR COMMITMENT TO IMPROVING SUSTAINABILITY AT GREAT RUN EVENTS Our vision is to maximise the positive impact of mass participation events, leaving lighter footprints and working with our partners and stakeholders to make our events great...
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