by Running Industry Alliance | Oct 3, 2023 | member news
Salomon Welcomes 7 Amputee Athletes As Brand Ambassadors New Para-Team members include runners, skiers, snowboarders and a dancer who have been working with the brand’s Service 2 Athletes team over the last three years using the Hopper blade that Salomon helped...
by Running Industry Alliance | Oct 3, 2023 | member news
Personal Best Foundation: Free after-school athletics programme launched in Lewisham A pilot programme to provide free after-school provision of athletics activity to children most in need in the London Borough of Lewisham got underway last week. The benefits of...
by Running Industry Alliance | Oct 2, 2023 | member news
PHA Group: Shokz connects with The PHA Group for PR brief Leading independent PR and Digital agency, The PHA Group, has been appointed by Shokz on a retained basis. Shokz – the consumer electronics brand known for being a pioneer in open-ear headphones –...
by Running Industry Alliance | Oct 2, 2023 | member news
GLASGOW COMES OUT IN FORCE TO SUPPORT THE AJ BELL GREAT SCOTTISH RUN Named European Capital of Sport 2023, Glasgow was abuzz with excitement over the weekend as the AJ Bell Great Scottish Run made its yearly return to the city’s streets. With over 20,000 runners...
by Running Industry Alliance | Sep 29, 2023 | member news
iRewind Blog: Personalized videos are the golden standard for zero party data marketing. Unlocking Digital Dominance and Building Unparallel Consumer Trust. Written by Roxana Marin In today’s techage, marketing is undergoing a paradigm shift. The days of generic,...
by Running Industry Alliance | Sep 28, 2023 | member news
Introducing Altra’s First Low-Drop Shoe AltraFWD Experience A brand new road shoe defining a new running experience and category from Altra. Altra, a leading innovator in performance running, is beyond excited to announce the launch of the all-new low-drop road shoe,...
