ATW Events Announces Official Footwear Partnership with Skechers to Elevate Running Experiences

Premier endurance event organiser ATW Events announces global footwear brand Skechers as its Official Footwear Partner. This collaboration aims to enhance the experience of the running community in the UK by delivering top-tier events while providing athletes with high-quality Skechers Performance footwear designed for comfort, speed, and endurance.

The partnership will support runners across a variety of distances, from 5Ks to marathons and triathlons, where participants will have access to try and experience the latest Skechers Performance technical running shoes, including the new AERO series launching in the UK on 22 May, through activations at key events and special benefits throughout the season.

James Shipley, Managing Director of ATW Events, expressed his excitement about the collaboration: “At ATW Events, we are passionate about delivering exceptional event experiences, and partnering with Skechers—a brand known for its innovation in performance footwear—is a perfect fit. We believe this partnership will elevate our events and provide runners with even more support on their journey to achieving their goals.”

Richard Parker, Managing Director for Skechers UK & Ireland, echoed this enthusiasm: “Skechers is dedicated to helping athletes of all levels perform at their best, and this partnership with ATW Events allows us to connect directly with the running community. The timing is perfect as we introduce the running community to our new Skechers AERO collection. From race day shoes designed to go the distance to styles for daily training, this innovative new series offers something for every runner. We’re eager to have these dedicated athletes personally discover how AERO delivers our signature Comfort That Performs to their races.”

For more information about ATW Events, visit www.atwevents.co.uk

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