Ahotu becomes Global Partner of The Running Conference

Ahotu, the world’s largest and most comprehensive calendar for endurance sports, are delighted to announce they will be a Global Partner at The Running Conference 2023, taking place at Loughborough University from 10th -12th December.

A dynamic platform for organisers to promote events

Listing events opens up a world of discovery, coupled with a seamless booking experience for athletes in their preferred currency. Event organisers can not only benefit from global awareness, they also can find brand new, highly active international participants to help events thrive.

With combined traffic of >1M users per month and bookings taken from 190 countries, Ahotu and sister platform World’s Marathons help athletes to search and book destination events in 190 countries.

A long-term partnership

Ahotu and sister platform World’s Marathons exist to make the world of endurance accessible to athletes of all abilities. Ahotu lists endurance events across 27 sports including running, cycling, and multisport, with new disciplines being added such as wheelchair. Both platforms bring ease of use in the booking experience and rich data to the organiser.

Having focussed on Europe and the rest of the world, Ahotu are due to announce a raft of partnerships in the UK that will help organisers drive incremental growth.

Charlotte Melchert, CEO of and Founder of World’s Sports Group commented that:

“We speak to organisers across the world and the most common theme, aside from performance, is how to attract and retain valuable international runners. Our platforms have been built for this purpose. By partnering with The Running Conference, we hope to share best practices and techniques which will give UK organisers the tools to attract global athletes to their amazing events. I’ve been incredibly impressed with the rapid growth of Running Industry Alliance and I’m excited to speak to as many current and future partners at The Running Conference.” 

Headquartered in Stockholm with hubs in Berlin, Sri Lanka and London, World’s Sports Group operate a number of connected platforms serving the global endurance marketplace; the largest being Ahotu.com.

Check out the Ahotu RIA Member profile here  .