Active Training World (ATW), the UK’s largest multi-sport event organizer, has teamed up with Team Charles-Barclay to bring affordable, highly personalized training to participants.

Team Charles-Barclay is the official training community of triathlon power couple Lucy Charles-Barclay and her husband, Reece Barclay. Lucy Charles-Barclay has established herself as one of the world’s best triathletes, earning multiple World, European, and National titles across half and long-distance races. She is a four-time silver medal finisher at the IRONMAN World Championships in Kona, Hawaii. Reece Barclay, an accomplished professional athlete himself, provides invaluable support, management and coaching to Lucy, and possesses a wealth of invaluable experience. Together, they have decades of experience as athletes and human performance specialists. Now, their membership-based training community is focused on elevating the performance and training consistency of ATW event participants.

A membership to the Team Charles-Barclay training community offers affordable world-class personal training planning overseen by a team of experts trusted by Lucy and Reece. This team of performance specialists, operating behind the community leaders, supports every member throughout their training journey. Each member’s personal training is honed and adapted on a weekly basis, based on their individual progress and feedback. The training experience is tailored to the ability, ambitions, and availability of each member. As life ebbs and flows, the performance team ensures that training remains suitable and manageable.

In addition to personalized training planning, athletes will also gain access to exclusive ongoing learning content from Lucy and Reece, which is not available on YouTube. Lucy and Reece actively engage with the community, providing interaction and fostering a shared experience among members. When support from experts is needed the most, the team is readily available to guide members on their training journey. With the Team Charles-Barclay training community, participants of ATW events no longer have to face their training journey alone.

Membership to Team Charles-Barclay starts from as little as £26 per month when subscribing annually. Monthly, quarterly, half-year, and annual membership options are available, all of which benefit from the ATW participant discount.

Who is it for and how do I get started?

The Team Charles-Barclay training community is perfectly suited for beginners as well as elite amateurs. Recognizing that no two athletes are the same, every member receives a hyper-personalized training experience, along with access to content and community features, all delivered through the user-friendly Kollektiv mobile app.

To get started, simply purchase a membership and go through the in-app onboarding experience. This process allows the performance team to capture all the necessary information to build training plans aligned with scheduled goals. Athletes can easily connect their preferred data providers, such as Garmin, Wahoo, Zwift, and Strava, to ensure that both historical and future training data is captured and associated with their training.

Once the training journey begins, athletes can provide feedback and share their training results through the app, while the performance team oversees progress and adapts the training plan accordingly, steadily building towards the established goals. Additionally, life’s challenges can be easily managed through the app, allowing members to adjust their training flexibly within the current week and regularly update their training availability.

The ambition for the partnership

The partnership between ATW Events and Team Charles-Barclay aims to enhance the value and fulfillment of event participation.

Lucy Charles-Barclay expressed her pride in the partnership, stating, “We’re at the start of an exciting journey with the Team Charles-Barclay training community. The methods and approaches Reece and I have used over the years can benefit so many people. We’re funneling our knowledge into our training community. Training needs to be individualized to get the best results and to have the best chance of getting to the start line healthy. Our team and the experts we have are delivering on this so well, and I’m excited to see the impact we can have alongside the ATW Events team.”

Reece Barclay emphasized the importance of the training experience, stating, “ATW hosts and organizes some of the country’s best events, yet many participants are at risk of not making the start line because their training experience has not accommodated who they are, their ability, and the challenges they face along the way. Our training community, in partnership with Kollektiv, is perfectly positioned to provide an affordable personalized training solution. Through our community, we look forward to providing a rewarding and complete training experience for ATW Event participants.”

Managing Director for ATW Events, James Shipley shares excitement and looks forward to adding value for participants of his events, “ATW are very excited about this partnership, and we are thrilled that people that people attending ATW events now have access to world class training plans. ATW have had a long relationship with both Lucy and Reece, ever since they participated in our very first triathlon that we organised back in 2015. It’s fantastic to be working together now and we’re all looking forward to building a great community together.”