World of Triathlon LIVE – Set to Unite the Industry at ExceL London
The UK’s only dedicated triathlon exhibition, World of Triathlon LIVE powered by TriDot, will bring together the entire multisport community on 28-29 March 2026. The event will connect more than 10,000 active consumers with over 100 brands, creating the largest triathlon brand activation and retail experience in the country.
Designed to connect athletes, brands, and experts under one roof, the event aims to make it easier than ever for triathletes to discover and buy products in person. Industry research shows that triathletes overwhelmingly prefer to shop face-to-face, valuing expert advice, product testing, and brand interaction before purchasing.
Early Bird tickets are now on sale, with over 4,000 tickets already sold, the momentum behind World of Triathlon LIVE demonstrates the strength and engagement of this passionate community.
Driving Participation and Commercial Growth
The mission of World of Triathlon LIVE is twofold: to drive participation in triathlon while providing brands with direct access to their core audience at the most commercially valuable time of year, just as athletes are actively planning and purchasing for the season ahead.
Event Director Stuart Walker said:
“We’re building a truly interactive experience for the industry and the community. World of Triathlon LIVE is where athletes come to get inspired and geared up for the year ahead, and where brands can connect directly with people passionate about the sport.”
Supported by the Governing Body
British Triathlon will officially be the Lead Federation Partner for World of Triathlon LIVE. As the national governing body for triathlon, paratriathlon and multisport, British Triathlon’s involvement brings unparalleled expertise, credibility, and inspiration to the event. Their support will help showcase what the sport has to offer.
Walker continued:
“I was originally inspired to launch the show by the goals of British Triathlon so it’s an absolute honour for the Country’s Federation to partner with us. We want to improve access to sport giving by people of all abilities and backgrounds the chance to experience what triathlon has to offer, after all, our motto is ‘Swim, Bike, Run, for Everyone!’
Ruth Daniels, CEO of British Triathlon Federation, said:
“We’re really pleased to partner with World of Triathlon Live in its inaugural year and are looking forward to connecting with our triathlon community and those curious about our sport. This event will be a celebration of everything triathlon and swim, bike, run as well as an opportunity to bring athletes, coaches, kit, discussions and information together in one room. We’re looking forward to meeting new people, connecting with those we already know and sharing all things British Triathlon with those attending.”
TriDot Named Headline Sponsor
The event has confirmed TriDot, the triathlon training platform that is redefining endurance training, as its Headline Sponsor.
“We’re thrilled to be the title sponsor of World of Triathlon LIVE,” said Jeff Booher, CEO of Predictive Fitness and creator of TriDot. “This event aligns with our mission to help athletes at every level train smarter and reach their full potential. Just as TriDot uses advanced technology and data analytics to optimize training, World of Triathlon LIVE brings together the latest innovations, inspiration, and community that drive our sport forward. We’re excited to showcase how TriDot can help athletes achieve better results.”
Walker added:
“TriDot is the perfect partner for World of Triathlon LIVE. Their technology represents exactly the kind of performance innovation we want to showcase. From now on, the UK’s only triathlon exhibition will proudly be known as World of Triathlon LIVE, powered by TriDot.”
Supporting Diversity and Growth
World of Triathlon LIVE is proud to partner with Women in Tri UK as its official charity, supporting initiatives to drive greater female participation and representation across the sport.
“Our vision is to make triathlon more accessible and inclusive than ever before,” said Walker. “We’re creating an environment where the industry can collaborate, educate, and inspire, and where new audiences can discover the possibilities of multisport.”
Inspiration and Education
To make it even more worthwhile for people to spend time at the show, World of Triathlon LIVE will feature two content-packed stages designed to educate, inspire, and connect the triathlon audience:
- Beyond the Finish Line (Main Stage): Elite athletes from Team GB, ParalympicsGB, and the pro circuit share performance insights, recovery strategies, and personal journeys.
- Multisport Academy (Education Stage): Workshops led by British Triathlon Federation coaches, T100 Pro Series mechanics, Ironman U educators, leading sports nutritionists, amongst others.
Why Exhibit
World of Triathlon LIVE provides an unmatched commercial platform for brands seeking measurable impact and connection with an engaged, affluent audience of triathletes and multisport enthusiasts. Exhibitors and sponsors can benefit from:
- Direct access to an engaged, growing audience of active consumers and club members
- Instant ROI through onsite retail opportunities, enabling direct sales and market testing
- Increased brand visibility via a strategic, multi-channel marketing campaign
- Enhanced brand loyalty through authentic, face-to-face engagement
- Dynamic activations that energise brand presence and drive interaction
- Exclusive sponsorship packages designed to maximise exposure before, during, and after the event
Join the Industry at ExceL London
World of Triathlon LIVE powered by TriDot takes place 28–29 March 2026 at ExceL London.
For exhibitor and partnership enquiries, contact: stuart@worldoftriathlonlive.com
For updates and visitor registration, visit www.worldoftriathlonlive.com
Check out the World of Triathlon Live RIA Member profile here .