World of Triathlon Live: New exhibition held at Excel London from 28th to 29th March 2026

Big news for triathletes and swimming, cycling, or running enthusiasts: A new exhibition, World of Triathlon Live, will be held at Excel London from March 28th to 29th, 2026.

Set across two days, World of Triathlon Live is a premier consumer exhibition dedicated to the multisport community hosting over 100 brands.

This unique space is designed to unite triathletes from novices to pros, showcasing all the triathlon and multisport world has to offer, with a special focus on inclusivity.

Presenting essential and innovative products the curious and the competitive would like to see, from wetsuits and swimming gear, to footwear, tri-suits, bikes and accessories, apparel and nutrition, and even race organisers. The show promises big brands, big stars, competitions, training tips, and more. A full speakers and ticket sales schedule will be announced in the Summer of 2025. Register your interest.

The event provides brands an exciting opportunity to speak directly to a nation captivated by the challenge of multisport. It also features an Awards ceremony that celebrates the unsung heroes, manufacturers, clubs, and campaigns, making it a must-attend event for suppliers. Brands interested in exhibiting at World of Triathlon Live can book a stand online at www.worldoftriathlonlive.com.

The event announcement comes as triathlon enters its 51st year and unprecedented success for Team GB and Paralympics GB in Paris 2024, fuelling a wave of interest in the sport.

Founder Stuart Walker, a seasoned exhibition specialist, alumnus of Media 10 and Montgomery Group, with over 15 years’ experience of launching and running largescale events, shares his personal and inspiring story of triathlon discovery:

“With a personal weight battle that persisted well into my late thirties, my fitness was a struggle. At 41, whilst on a family holiday, I was embarrassed by my inability to swim. Seeking motivation, I signed up for a local sprint triathlon despite not riding a bike for 20 years and only knowing how to doggy paddle. With a year to train, the experience transformed me.”

Having completed numerous multisport races over the last couple of years, Stuart reflects on his first event.

“Participating in my first triathlon was amazing; I immediately fell in love with the sport. The camaraderie from other competitors, the encouragement from spectators, how well-organised the race was, and the joy of finishing were unmatched. However, I noticed the sport lacked inclusivity, with barriers for newcomers and those with less experience. This inspired me to create a more welcoming environment for everyone, from professionals to beginners.”

World of Triathlon Live hopes to unite the triathlon community. From pro competitors to age-groupers, avid racers to novices, the exhibition will bring together athletes, enthusiasts, and legends to share expertise, connect, discover, and, above all else, find support.

World of Triathlon Live – Swim, Bike, Run for everyone.

Check out the World of Triathlon Live RIA Member profile here  .