RIA Member – World of Triathlon LIVE
World of Triathlon Live is the UK’s only show dedicated to multisport, taking place at ExceL London on 28–29 March 2026. Designed as the ultimate destination for everyone from newcomers to elite athletes, the event offers an exciting platform for brands to connect directly with a passionate, curious, high-spending audience.
For companies, this is more than just an exhibition—it’s a powerful marketing and sales opportunity. With 10,000 triathletes and fitness enthusiasts attending, exhibiting at World of Triathlon Live gives brands unmatched access to a highly targeted, motivated consumer base.
Whether you’re launching a new product, promoting a race, offering a service, or building brand loyalty, the event provides face-to-face engagement in a setting designed to drive conversations, conversions, and long-term customer relationships. Attendees come ready to discover, try, and buy—making this an ideal environment for showcasing innovation, gathering live feedback, and generating qualified leads.
With a collective effort from brands, stars of the sport sharing their story, coaches and experts educating the audience, and a unique static triathlon race format, the show will become a staple in the sport’s calendar, increasing race participation rates.
From established global names to emerging challenger brands, World of Triathlon Live is the place to be seen, heard, and remembered— Don’t miss your chance to put your brand at the heart of this wonderful community.
For more information, please contact Stuart Walker, Event Director, stuart@worldoftriathlonlive.com 01702 934488