Delighted to unveil the confirmed Pop-Up Discovery Spaces (PUDS) and Podiums for The Running Conference presented by haku #TRC25 – a three-day members conference designed to inspire, connect, educate, and elevate the running industry across the UK, Europe, and beyond.

Returning for 2025, the Pop-Up Discovery Spaces = PUDS format has become a standout feature of the event, offering interactive, product-first environments where members can explore innovation, test solutions, and connect with partners in a relaxed, highly engaging format. Alongside the PUDS, Podiums provide the spotlight for product showcases including new stand designs for retail use.

For TRC25, we are proud to confirm an exceptional line-up of PUDS partners who will be bringing energy, expertise, and standout experiences to The Running Conference floor.

PUDS AT TRC25

• haku – Presenting Partner of The Running Conference TRC25

• Scimitar – Clothing and Brand Partner TRC25

• Sportograf – Photography Partner TRC25

• World’s Sports Group | AHOTU – Global Partner TRC25

• TRACX – Global & App Partner TRC25

• Science in Sport (SiS) – Sports Nutrition Partner TRC25

• FootBalance

• Ochy

• Citrus-Lime

• Badges & Medals

• TicketSocket

• PTP

These organisations will deliver interactive discovery setups in Burleigh Court TRC25 conference room, offering hands-on experience, brand insights, digital demos, product interactions and networking opportunities throughout all three days of TRC25.

PODIUM PARTNERS – TRC25

• HETTAS – product launch into the UK

• Muscle Mechanics

• Runr – new retail display

• Dynafit

• iTAB

• Open Tracking

A Connected Experience for RIA Members x Running Industry

Kicking off on 7th December, TRC25 brings together brands, retailers, event organisers, services, communities, media, partners, NGBs and industry leaders for three days of high-value activity and in-person meetings including:

• Speaker-led and panel sessions

• Roundtable workshops

• Early morning runs & demos – Monday AM & Tuesday AM

• Track Stars – Monday PM

• Innovation features- PUDS & Podiums

• Informal and formal networking – Business Networking & new Social Events on Sunday and Monday evening

• Running Industry Awards (separate, ticketed event)

The confirmed PUDS and Podiums set the stage for another elevated TRC experience, providing attendees with the opportunity to explore industry-leading solutions, meet partners, and engage with brands driving momentum across the running landscape.

Rebecca Richardson, Co-Founder & CEO, Running Industry Alliance:
“The PUDS and Podiums do make TRC special — curated spaces that encourage discovery, connection, innovation and where meaningful partnerships can be made. We are excited to welcome such a strong group of partners to TRC25 and to showcase innovation in action across the industry.”

TRC25 is not just an event…
It’s a step forward in your professional journey and a chance to meet fellow RIA Member face to face – whilst planning for the future 🚀

About TRC25

The Running Conference presented by haku (TRC25) is the flagship annual members’ conference of Running Industry Alliance (RIA).
📅 7th–9th December 2025
📍 Burleigh Court, Loughborough University

A curated, boutique B2B gathering for leaders across running, triathlon, and endurance sport, featuring:

A key theme for 2025: Shaping the future of running – together

More info: www.therunningconference.com

RIA Membership will open from the 15th January 2026 – apply here ahead: www.runningindustryalliance.com/membership