RIA Member – r-evo
r-evo is a Swiss sports-entertainment venture creating the first running league built for spectators.
Running is one of the most practiced sports in the world, yet one of the least engaging to watch. We are changing that with a new format: short, city-based races, clear team identities, and a structure made for live audiences and streaming platforms alike. Real-time fan interaction, rivalry-driven narratives, and high production value turn every race into a spectacle, not just a result.
r-evo is more than a league. It is a next-generation sports IP that connects sport, media, and culture through digital storytelling, original content, and fan-centric experiences. Designed to scale, it bridges the gap between the street, the screen, and the soul of the sport.
Headquartered in Switzerland and shaped by insights from runners, creators, and fans across Europe, r-evo is redefining what it means to follow running.
If you are ready to build the future of running as a spectator sport, this is your starting line.